TVC Editing Notes:

1. All of the above session will be held at Room 130A, Hong Kong Institute of Vocational Education (Morrison Hill)
2. There are 10 computers in each session, each team with at most 2-3 people could only occupy 1 computer.
3. Sessions held at 10:30am - 12:00pm on 26- une and 27 June (i.e. 26A and 27A) are training provided for participants who did not have any knowledge about editing only. Please do not abuse and you can only take either one of them. Ms. Maggie Chan from IVE(MH) will introduce the usage of the trial version of Adobe Premiere.
4. If you would like to take 26A or 27A, please be reminded that it should be your first session. Please do not choose another session before the 26A or 27A.
5. Each team can only enrol at most 2 sessions, please email us your preference up to 5 choices. Seat is limited. Advance booking is required for above sessions.
6. Please register with the following format by email to
   hkim-ymcawards@hkim.org.hk :
   
   Dear YMC Award Secreteriat,
   
   RE: TVC Editing Registration:
   Your Reference No.: XXX
   Team Leader: XXX
   Team Members: XXX
                                   XXX
                                   XXX
   Telephone: XXXX XXXX
   Our priority: (For Example)
   1. 27A (if you choose that slot, you should not choose those sessions on 25th or 26th)
   2. 28A
   3. 28B
   4. 29B
   5. 29C
   
   
7. First come, first served. We reserve the right for any rearrangement.
8. For those who sent email expressing interest about the TVC Editing, please register with your preferred sessions again by email.
9. Confirmation will be emailed to the team leader.

HKIM – YMC Awards Information sheet

Company Background

IMC Plan Outline

Reference Books

Marketing

1) Gary Armstrong and Philip Kotler, Marketing An Introduction (8th Edition), Pearson International Edition, 2007

Integrated Marketing Communications

1) Kenneth Clow, Donal Baack, Integrated Advertising, Promotion, Marketing, Communication (3rd Edition), Pearson Education, 2007

2) Richard L. Semenik, Promotion & IMC, South-Western, Thomson Learning, 2002

Branding

1) David A. Aaker, Building Strong Brands, Free Press, 1996

Event Management

1) Anton Shone and Bryn Parry, Successful Event Management, Thomson, 2004

2) Conway, Des, The Event Manager Bible: How to plan and deliver an event, Oxford: How to books, 2004

3) Joe Goldblatta, Special Events: Event Leadership for a New World, Hoboken, N.J.: Wiley, c2005

Public Relations

1) Scott M. Cutlip, Allen H. Center, Glen M. Broom, Effective Public Relations (8th Edition), Upper Saddle River, NJ, Prentice Hall, 2000

2) Irv Schenkler, Tony Herrling, Guide to Media Relations, Upper Saddle River, N.J. Pearson Prentice Hall, 2004

Presentation

1) Dianna Boocher, Speak with Confidence, The McGraw-Hill, 2003

Reference Links

Public Relations

1) http://www.prwebdirect.com/pressreleasetips.php

2) http://www.ehow.com/how_8793_write-press-release.html

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