jobsDB ref: JHK100003004915508
Employer Ref. 518070/001
A top tier global insurance firm is looking for an experienced customer marketer to work across segmentation projects and created targeted digital marketing content. The role will drive customer management strategy to identify business opportunities for maximising the sales penetration of existing customers.
- Deliver customer value management objectives and priorities in line with propositions and business strategy to deepen relationship with customers, concentrating on building value and creating a superb customer experience
- Formulate and execute the expansion in Automated Marketing and Digital capabilities with right Marketing content to enhance customer loyalty and engagement
- Collaborate with different business units to manage marketing campaigns and product initiatives to be in line with the experience and proposition defined for that segment to ensure the right fit between product portfolio, segment needs and growth goals
- Provide necessary customer behavioural insights (including segmentation) to formulate annual customer contact plan and enhance customer campaign results;
- Promote to distribution channels on the benefits of CSVM campaigns;
- Work closely with Group Office counterpart in alignment of the Company strategies.
- Bachelor degree in Business Administration, Marketing, Finance or related disciplines
- Minimum 7 years work experience in financial services, insurance or related industry, at least 3 years of which in Marketing, Automated Marketing, Product Development, or Project Management role
- Strong business acumen and is customer oriented
- Self-motivated, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
- Strong analytical and execution skills
- Excellent written skills on both Chinese and English
- Innovative on marketing idea
- Strong problem-solving and decision-making skills
- Effective project management skill
This is a great opportunity to progress your career with a top tier leading globally recognised brand.
jobsDB will send your application for review directly to Robert Walters Hong Kong
About Robert Walters Hong Kong
A top tier global insurance firm is looking for an experienced customer marketer to work across segmentation projects and created targeted digital marketing content.