Digital Marketing(Manager to Sr officer grade)-US/Europe Markets/Consumer Electronics/30-60K+bonus
Cogs Agency (Hong Kong) Limited
jobsDB ref: JHK100003004995523
Our client is a HK based MNC that design, develop and manufacture consumer electronic products with clouding capabilities targeting both B2B and B2C sales channels. The company employs more than 80 people across HK and China and its products are consistently top sellers on Ebay, Amazon and other marketplace platforms
Reporting to the Head of Marketing, your duties include
- Implement and execute company’s lead generation strategy and improve creation, conversion, quality of new customer leads
- Work closely with Sales and Ecommerce leaders to monitor projects that drive demand generation and funnel performance, identifying performance gaps and opportunities
- Lead the planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI
- Develop and implement digital marketing strategies to promote the product and drive new user acquisition.
- Develop marketing objectives, plans and goals for digital channels including SEM, social media advertising, display, mobile and affiliate while executing all campaigns with measurable results
- Execute and manage all digital media campaigns internally and with agencies; perform online keyword discovery, expansion, optimisation and content creation for SEO
- Create and depict periodic e-Newsletter to members and subscribers for publishing updated e-news thru massive e-dm support software
- At least 5 years of B2B/B2C lead generation experience in overseas markets such as North America, Europe is a must; understand direct traffic and marketplace marketing is advantageous
- Strong analytical skills with 3+ years of campaign response analysis
- Demonstrated success planning and executing customer acquisition campaigns across multiple channels (content syndication, paid search, social media, email marketing, etc)
- Experience in operating marketing technologies such as HubSpot, Salesforce, Google Analytics, Wordpress is advantaegous
- Proven track record of developing marketing strategy and overseeing media budgets
- Excellent visual, verbal and written communication skills
- Less experience candidates will be considered as Marketing Executive or Marketing Assistant
Interested parties please send resume to Edward.chow(at)cogsagency.com
jobsDB will send your application for review directly to Cogs Agency (Hong Kong) Limited
About Cogs Agency (Hong Kong) Limited
We are Cogs.
With offices across Europe and Asia, we connect talent with global career opportunities.
We recognise that there’s more to someone’s story than a CV and that behind every successful company are talented people.
Our global client base is a mix of creative agencies, consulting firms, brands and tech companies. We help them find permanent, contract and freelance talent across the entire digital spectrum:
- Client Services
- Creative and Design
- Strategy, Planning and Analytics
- Project Management and Production
- User Experience
- Content and Community Management
Your story is our business.