Director/Senior Digital Marketing Manager--Lead Generation/Tech product or Marketing Software
Cogs Agency (Hong Kong) Limited
jobsDB ref: JHK100003004920316
- Implement and execute company’s lead generation strategy and improve creation, conversion, quality of new customer leads
- Develop, implement and execute social media and other digital content strategies to drive new business
- Work closely with Sales leaders to monitor projects that drive demand generation and funnel performance, identifying performance gaps and opportunities
- Lead the planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI
- Communicate with the senior leadership team regarding program execution and lead performance results
- Provide leadership, career development and mentoring to direct reports
- Build the marketing team from the ground up
- 5+ years of B2B lead generation experience in overseas markets such as North America, Europe is a must; exposure to APAC region is a plus
- At least two years of experience in building and leading a team of individual contributors
- Strong analytical skills with 3+ years of campaign response analysis
- Prior exposure in tech product/start-up environment/marketing software is advantageous
- Demonstrated success planning and executing customer acquisition campaigns across multiple channels (content syndication, paid search, social media, email marketing, etc)
- Experience in operating marketing technologies such as HubSpot, Salesforce, Google Analytics, Wordpress...etc
- Experience in presenting to executive teams and larger audiences
- Proven track record of developing marketing strategy and overseeing media budgets
- Excellent visual, verbal and written communication skills
Interested parties please send resume to edward.chow(at)cogsagency.com
jobsDB will send your application for review directly to Cogs Agency (Hong Kong) Limited
About Cogs Agency (Hong Kong) Limited
We are Cogs.
With offices across Europe and Asia, we connect talent with global career opportunities.
We recognise that there’s more to someone’s story than a CV and that behind every successful company are talented people.
Our global client base is a mix of creative agencies, consulting firms, brands and tech companies. We help them find permanent, contract and freelance talent across the entire digital spectrum:
- Client Services
- Creative and Design
- Strategy, Planning and Analytics
- Project Management and Production
- User Experience
- Content and Community Management
Your story is our business.