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Global Brand Manager (MNC/Chemical Material Science/Technology/Textiles/Garment/B2B)
jobsDB Ref. JHK100003004915712
Employer Ref. CT-6892489
Our client is a market leading international MNC company hiring a proactive Global Brand Manager.
- Develop & execute global brand strategy
- Manage brand assets & collaborate with legal team
- Responsible for overall brand performance
Reporting to the department head, you will be developing & executing effective global brand strategy including branding support for new product launches. You should demonstrate leadership in building the required organisational capability to deliver improved medium and long term performance globally. You will lead regional marketing managers and contribute to the development of regional product brand plans, portfolio management and communications strategies by providing constructive input and ensuring specific activities are consistent to the global proposition.
You will be leveraging the insights of consumer and customer segmentation and drive awareness for the brand. You will be responsible for the development of the model for activation of the global innovations and global campaigns – and tracking their effectiveness & performance in markets. You will develop brand content globally and regionally as well as managing access to brand assets. You will work closely with legal team to improve brand protection and licensing and reorganize trademark portfolio. You will take responsibility for over brand performance and ensure consistency of brand usage throughout the organization. You will research consumer markets, analyse consumer trends, competitor responses and take actions from the research gathered.
To succeed, you are a degree holder with at least 10 years’ experience in brand management with proven expertise in brand strategy development, innovation & brand communications experience gained from innovative technology/chemical/textiles industry. You must have global experience with focus on Asia Pacific. You should have previous working experience in a global functional and geographic “matrix” organisation. You must have excellent leadership communication, influencing and presentation skills. You must be fluent written and spoken in both English and Chinese (Cantonese & Mandarin).
To apply online please click the 'Apply Now' button. Or please email Carsa Tong your up-to-date resume in word format quoting with reference number to Carsa.Tong(at)reedglobal.com. Due to the high volume of submittals, only candidates whose skills and qualifications most closely suit our requirements will be contacted.