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Regional Marketing Communications Manager (Luxury Fashion/PR/APAC/B2B/B2C)
jobsDB Ref. JHK100003004832815
Employer Ref. CT-6836037
Our client is an International fashion brand with exciting development growth. To cope with their rapid expansion in APAC, they are inviting an all-rounded marketing professional on board to localize & drive impactful regional marketing initiatives and brand awareness.
- Formulate & execute APAC marketing strategies with HQ
- Foster strategic business relationships with key b2b clients
- New headcount – first marketing position for APAC region
Reporting to the Director, you will be working closely with HQ to implement marketing strategy ensure that’s in line with the global brand strategy/identity for the APAC markets. You will create & execute local initiatives & brand activation at both B2B and B2C level - ultimately to increase regional growth and market share. You will develop tailor POS and other marketing materials to meet customer requirements and optimize brand representation in the region. You will be responsible of handling the allocated APAC marketing budget. You will be managing and working with third parties – to drive regional PR activities as well as local event management including all B2B/B2C events (eg - trade shows and press events). You will also be responsible for social media activation and adaption channels. You will monitor, review and report all APAC marketing activity results to HQ.
You are a degree graduate with a minimum of 5 years marketing experience and must have experience gained from the lifestyle/luxury fashion industry with at least 2 years regional capacity. You should have experience managing wholesale business. You should be have a strong entrepreneurial mindset, passionate, determined to succeed, independent and don’t mind rolling up your sleeves. You must be highly organized with a good understanding of the social media landscape. Excellent interpersonal and communication skills (both written and verbal Chinese) is required for this role and native level of English is a must.
To apply online please click the 'Apply Now' button. Or please email Carsa Tong your up-to-date resume in word format quoting with reference number to Carsa.Tong(at)reedglobal.com. Due to the high volume of submittals, only candidates whose skills and qualifications most closely suit our requirements will be contacted.