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『做個「周身刀」的公關及市場推廣人才』講座回顧
市場推廣工作日新月異，除了有意入職的人士要了解業界的運作準則外，行內的從業員亦需要不斷進修，與時並進。jobsDB於2008年10月中舉辦了『做個「周身刀」的公關及市場推廣人才』講座，邀請了UNiART 學術總監嚴緯先生，以及德塔顏色系統〈亞太區〉有限公司亞太區市場經理洪玉珍小姐，跟行內從業員以及有意入職的求職者分享，如何增值自己，成為一個新時代的市務專才。嚴先生指出，現今是marketing3.0時代，是個自主世代。 [ more ]
Compensation & Benefit Survey Report 2013
- Position
- Average Monthly Salary
- Marketing Assistant
- HK$ 13,299
- Marketing Executive / Officer
- HK$ 16,883
- Senior Marketing Executive / Officer
- HK$ 25,077
- Assistant Marketing Manager
- HK$ 26,398
- Marketing Manager
- HK$ 37,449
- Senior Marketing Manager
- HK$ 45,733
- Marketing Director
- HK$ 70,158
Expert's Advice
Q: Is it essential to get a higher degree in order to get advancement in marketing?
A: Yes, a Business Studies Degree can certainly enhance one's language skills, presentation and analytical skills as these are all key elements to become a marketing professional. Normally, multi-national corporations and sizable companies require candidates... [ more ]