Social impact
Social impact
As a leading employment marketplace, SEEK is uniquely positioned to have a positive social impact.
How SEEK's purpose delivers impact
As a leading employment marketplace, achieving our purpose – to help people live more fulfilling and productive working lives and help organisations succeed - is the best way we can have a positive social impact.
SEEK’s Social Impact Framework outlines the connection between its purpose and the six key areas of social impact:
Having a job enables financial empowerment
Fulfilling work contributed to a stronger sense of wellbeing
Placing quality talent is good for business
Reducing bias and discrimination and encourages diversity and inclusion
Having legitimate hirers prevents exploitative recruitment
Operating at scale helps to create transparent and ethical labour markets
Four of the social impact areas in SEEK’s Social Impact Framework occur as a direct result of operating a marketplace that delivers high-quality placements. SEEK’s focus on the remaining impact areas, reducing bias and discrimination and having legitimate hirers on the platform, helps ensure the marketplace integrity that is necessary to deliver on SEEK’s purpose.
The connection between SEEK’s purpose and impact is backed by external research and evidence. Success is measured via key business metrics such as placements and candidate trust.
SEEK Volunteer
For more than 25 years, SEEK Volunteer has connected volunteers with organisations. SEEK’s long-standing investment is a free platform for not-for-profit organisations, helping to build a volunteer workforce that increases capacity and capability to deliver services to the community.
SEEK’s investment in SEEK Volunteer since 2000 has made SEEK Volunteer one of the longest social impact investments by a technology company in Australia.
For more information refer to the SEEK Volunteer AU and SEEK Volunteer NZ pages.
Data and insights
Due to its scale, SEEK is uniquely positioned in Australia to share data and insights that can improve labour markets. In Australia and New Zealand, SEEK publishes a number of reports including the SEEK Employment Report, SEEK Advertised Salary Index (ASI) and SEEK Economist Insights. SEEK’s insights provide public policy makers with detailed insights into supply and demand trends in the labour market.
Key employment marketplace reports can be found in the SEEK Newsroom.
Community engagement and contribution
Community contribution
Beyond the social impact of its business strategy, SEEK is committed to playing an active role in supporting the communities in which it operates. Each year, SEEK measures this additional community contribution which includes workplace giving, donations, employee volunteering, foregone revenue associated with a discount provided to not-for-profit organisations and when required, support when natural disasters occur.
SEEK is also committed to social procurement to use its buying power to generate value beyond payment for the goods and services it procures. SEEK does this by engaging with social enterprises, First Nations businesses and disability enterprises when procuring goods and services.
Engagement with First Nations communities
SEEK is committed to continuing to build on its understanding of the history and culture of the Traditional Custodians of each part of Australia. SEEK also develops working relationships with all peoples in New Zealand, including tangata whenua.
SEEK has a First Nations Reconciliation Strategy with three commitments: to build cultural confidence and inclusion; develop partnerships with First Nations businesses; and improve access to fulfilling careers for First Nations peoples. It focuses on how SEEK can make a difference as the leading employment marketplace in Australia.
Cultural confidence and inclusion: SEEK takes an office-by-office approach to acknowledging the Traditional Custodians of the various lands on which it operates across Australia. SEEK employees participate in local walking tours to understand the diversity of Indigenous cultures, stories and customs across Australia.
Fulfilling careers for First Nations peoples: SEEK is committed to optimising its recruitment products to help Indigenous enterprises and recruiters find the right candidates and to working with Indigenous candidates to find fulfilling jobs.
Partnerships with First Nations businesses: SEEK is proactive in sourcing goods and services from Indigenous-owned and operated suppliers. SEEK engages verified First Nations owned and managed businesses to deliver a wide range of goods and services.
Engagement with First Nations communities
SEEK is committed to continuing to build on its understanding of the history and culture of the Traditional Custodians of each part of Australia. SEEK also develops working relationships with all peoples in New Zealand (Aotearoa), including tangata whenua.
SEEK has a First Nations Reconciliation Strategy with three commitments: to build cultural confidence and inclusion; develop partnerships with First Nations businesses; and improve access to fulfilling careers for First Nations peoples. It focuses on how SEEK can make a difference as the leading employment marketplace in Australia.
Acknowledging Country: First Nations place names on SEEK Company Profiles
As part of SEEK's ongoing commitment to its First Nations Reconciliation Strategy, SEEK is proud to introduce First Nations place names alongside mainstream location names on SEEK Company Profiles in Australia. Identifying First Nations place names recognises the deep cultural, historical and enduring connection which First Nations peoples have to Country and acknowledges the Traditional Custodians of the lands where businesses operate across Australia.
When browsing Company Profiles on SEEK, First Nations place names and Country are displayed, for example Melbourne - Naarm, Wurundjeri and Boon Wurrung Country. This feature is a step towards SEEK creating an employment marketplace that respects and celebrates First Nations heritage. By acknowledging both place names on our platform, SEEK aims to build awareness about the diversity of Indigenous Knowledge Systems, First Nations peoples and place names, be inclusive and respectful of First Nations candidates, and encourage the use of First Nations place names as part of everyday Australian language. We are taking a phased approach. We have initially focussed on major cities, but intend to display this for more locations across Australia.
Acknowledging Country is an important step in SEEK’s progress towards playing its part to understand barriers and improve access to meaningful and fulfilling careers with Australia’s First Nations peoples.
At SEEK, we are not experts in reconciliation. We continuously work with First Nations advisors to keep learning. Our approach is informed by research and dialogue. We are guided by three key principles: ensuring that we are culturally informed, being honest about our limitations and not jumping quickly to easy answers.
SEEK welcomes input and engagement with First Nations peoples and allies to improve our approach to sharing First Nations place names. If you have feedback or advice regarding the First Nations place name information that SEEK is using, please contact [email protected] as we continue to improve our approach.
Artist: Bitja, Dixon Patten Jnr, Gunnai, Gunditjmara, Yorta Yorta and Dhudhuroa, Bayila Creative