How SEEK's purpose delivers impact

Delivering on SEEK’s purpose remains the clearest way SEEK creates social value at scale, alongside more targeted work to improve access to opportunities for groups facing systemic barriers. SEEK also achieves social impact through its strategy of delivering more and better placements, efficiently matching talent to employers, upholding ethical standards across its platform, and using data and technology responsibly. 

SEEK’s Social Impact Framework outlines the connection between its purpose and the six key areas of social impact:

1. 1.

   Having a job enables financial empowerment

2. 2.

   Fulfilling work contributed to a stronger sense of wellbeing

3. 3.

   Placing quality talent is good for business

4. 4.

   Reducing bias and discrimination and encourages diversity and inclusion

5. 5.

   Having legitimate hirers prevents exploitative recruitment 

6. 6.

   Operating at scale helps to create transparent and ethical labour markets

   

Four of the social impact areas in SEEK’s Social Impact Framework occur as a direct result of operating a marketplace that delivers high-quality placements. SEEK’s focus on the remaining impact areas, reducing bias and discrimination and having legitimate hirers on the platform, helps ensure the marketplace integrity that is necessary to deliver on SEEK’s purpose.

SEEK’s reach and impact across its employment, labour market and volunteer marketplaces is measured via key business metrics such as placement shares and candidate trust.

SEEK Volunteer 

For more than 25 years, SEEK Volunteer has connected volunteers with organisations. SEEK’s long-standing investment is a free platform for not-for-profit organisations, helping to build a volunteer workforce that increases capacity and capability to deliver services to the community.

SEEK’s investment in SEEK Volunteer since 2000 has made SEEK Volunteer one of the longest social impact investments by a technology company in Australia.

For more information refer to the SEEK Volunteer AU and SEEK Volunteer NZ pages.

Data and insights 

SEEK’s labour market data and insights can help inform public policy across workforce development and planning, skills and education, migration and the changing impact of technology on the labour market. These insights include key reports across Australia and New Zealand marketplaces. SEEK publishes a number of reports on labour market trends and how AI is reshaping the labour market.

Key employment marketplace reports can be found in the SEEK Newsroom.

Engagement with First Nations communities

SEEK is committed to continuing to build on its understanding of the history and culture of the Traditional Custodians of each part of Australia. SEEK also develops working relationships with all peoples in Aotearoa New Zealand, including tangata whenua.

SEEK has a First Nations Strategy with three commitments: to build cultural confidence and inclusion; develop partnerships with First Nations businesses; and improve access to fulfilling careers for First Nations peoples. It focuses on how SEEK can make a difference as the leading employment marketplace in Australia.

For more information on SEEK’s First Nations Strategy, visit SEEK’s First Nations page.