Marketing Officer
Plan and execute promotional strategies to increase brand awareness and product sales.
Job opportunities
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Jobs in Jobsdb right nowSalary
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Typical monthly salaryJob opportunities
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Jobs in Jobsdb right nowSalary
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Typical monthly salaryOn this page
- What's it like to be a Marketing Officer?
- Latest Marketing Officer jobs
- Top skills and experience for Marketing Officers
What's it like to be a Marketing Officer?
A Marketing Officer devises and executes strategic plans to promote the products or services of an organisation. They use market research to guide the development of marketing campaigns, and monitor their impact once they're launched. Marketing Officers often collaborate with sales, public relations and product development teams to ensure that marketing goals align with those of the wider organisation. They can be found across many industries, from retail to education, healthcare to technology. Marketing Officers can work within agencies that serve multiple clients, or in-house for a single organisation, where they often take on a more strategic role.
Tasks and duties
- Developing, implementing and monitoring marketing strategies to meet organisational objectives.
- Undertaking market research to identify market trends and customer needs.
- Creating promotional and communication campaigns to promote the organisation's products or services.
- Coordinating the production of promotional materials and liaising with external agencies and suppliers.
- Analysing the effectiveness of marketing campaigns and making necessary adjustments for optimal results.
- Conducting customer and product analysis to provide direction for future marketing strategies.
- Organising and participating in events such as conferences, seminars and promotional events.
Compare your salary
Find out how your salary compares with the average salary for Marketing Officers.Latest Marketing Officer jobs on Jobsdb
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Marketing Officer employers on Jobsdb are looking for job seekers with expertise in the following areas. Social Media
Marketing Campaigns
Digital Marketing
Social Media Platforms
Marketing Strategy
Copy Writing
Brand Awareness
Event Management
Marketing Collateral
Search Engine Optimisation
Communication Skills
Social Media Management
Adobe Photoshop
Public Relations
Facebook
Market Research
Marketing Planning
Spoken English
Microsoft PowerPoint
Online Marketing
Source: Jobsdb job ads and Jobsdb Profile data
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