你的cover letter能吸引HR讀下去嗎？

Jobsdb content team – updated on 24 April, 2017

我們聽一首新歌時，假如最初10秒的前奏很沉悶，往後可能已沒興致聽下去了。其實僱主看求職信也是一樣，HR每天隨時收到幾百個求職申請，你的求職信又能否吸引收信者看下去呢？以下分享一些小秘訣，幫大家「起個靚頭」吧！

了解自己的賣點

其實每次求職，我們都先要問自己三個問題：

我擁有甚麼特點讓僱主要聘請我？
我是這個職位的最佳人選嗎？
我擁有甚麼與職位直接相關的經驗和強項？

了解自己的賣點後，我們便可以在求職信的開首中，運用不同的技巧去推銷自己了。

引用上一份工的成就

假如你在上一份工作的成績彪炳，開宗明義地列舉出來，再加上一些數據作助證，往往是最引人注目的。好像：

“As a Social Media Specialist for XYZ Company, I manage and develop the company’s social media presence to help drive engagement and brand awareness with consumers. By implementing new social media marketing campaigns, I have doubled our audience on Facebook and increased 30% of inbound traffic for the company’s website in the past year.”

列舉技能的關鍵字

當然不是每位求職者都有亮麗的工作成就可以分享，這樣就要多多列舉自己擁有的相關技能，以表示自己了解工作的內容。撰寫時可參考招聘廣告，使用較常見的技能關鍵字，不要使用生僻和太專門的字眼。好像：

“With 10 years of experience in public relations within diverse industries, I have honed my skills in media relations, social media, community engagement and leading a team. Equally solid are my proficiency in written and verbal communications, as well as strong interpersonal and organisational skills. By combining these strengths, I believe I am the best candidate for the position of Assistant Communications Manager.”

提及你在公司內的人脈

所謂「識人好過識字」，如果公司內部有人推薦你加入，一般來說已經「贏在起跑線」。即使不是直接推薦，也不妨在當事人知悉的情況下，在求職信中提及。好像：

“Fanny Li, one of your sales manager, has informed me about the opening in your sales department. She has told me great things about the company and recommended I contact you about the position.”

提及公司的新動向

求職信跟履歷表的不同之處是，你可以在求職信中自由發揮你的個性和想加入公司的意向。如果你注意到公司的新動向，又能表達到如何吸引到自己，也能讓HR感受到你求職時有做好功課。好像：

“I recently read the feature story in the Hong Kong Post about your partnership with the not-for-profit organisation ABC. This has inspired me to seek employment with your company and I would like to apply for the position of Corporate Communications Executive.”

表現你的熱誠與自信

即使你沒有驕人往績，沒有豐富經驗，沒有業內人脈……也好，你也可以表達你對應徵工作的熱誠和自信。畢竟，僱主最希望聘請到的是一位積極樂觀、願意不斷學習和進步的好員工。

“I was excited to find an opening in IT with your company because of your work with data analytics. I am the perfect candidate for this position because it combines my expertise with IT and data analytics.”