This is a cover letter sample regarding a Senior Account Executive at a public relations agency applies for an Account Manager position at another public relations agency.
Dear Ms. Wong,
I’m Cecilia Chan, a Senior Account Executive at one of the fastest-growing public relations agencies in Hong Kong. I was surfing through your website when I noticed that there is an opening for an Account Manager at your firm, and I am writing to express my interest in the position. I firmly believe that my solid experience coupled with my exceptional management skills will make me a valuable asset to your company.
To tell you more about myself, I am a creative and task-oriented person with excellent interpersonal and communication skills. After graduating from the University of Leeds’ Business School, I returned to Hong Kong and spent a year as a Junior Account Executive in a public relations agency before eventually being promoted to a Senior Executive in three short years in the same company. During my tenure, I worked with businesses of various sizes and nature—from IT startups to well-established international brands—and executed creative campaigns to help achieve their desired goals.
Working in a small team gave me the advantage of taking on more responsibilities, including some of those of an Account Manager, that otherwise might not have been possible. Of the 27 client projects I worked on, I directly led 11 accounts and handled all client relations throughout the campaigns making sure goals were met as agreed. (Editor’s note: Demonstrate your managerial skills)
One of the most successful projects I led was the launch of a luxury international hotel chain in Hong Kong. Together with my team, I developed a creative integrated communications strategy, which included a highly elaborate launch event complete with celebrities, entertainment, and paparazzi, to re-introduce the hotel to its existing fans and reach out to new ones. The campaign was picked up by almost all luxury print and digital publications in Hong Kong and resulted in quality coverage that surpassed the client’s KPI by 70%.
Furthermore, I also possess great crisis management skills and am great at building and maintaining relationships (Editor’s note: Highlight quantifiable accomplishments) , whether it is with my team members, clients, or media personalities. If given an opportunity to be part of your team, I will bring my unwavering passion for creativity, strong work ethics, and my determination to help clients succeed to help you achieve your mission of becoming one of Asia’s leading public relations agency.
I look forward to meeting you in person to discuss this opportunity further. Thank you for considering my application!
+852 6666 0000 | [email protected]
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