CV & Resume Sample for Digital Marketing Manager

CV and Resume for Digital Marketing Manager

Digital marketing managers plan and execute digital marketing campaigns, including SEO (Search Engine Optimisation)/SEM (Search Engine Marketing)/PPC (Pay-Per-Click); as well as marketing database, mobile app, email, social media, e-commerce and display advertising and promotion campaigns. They measure, report and evaluate performance of digital marketing campaigns and assess the campaign effectiveness; and maintain social media presence of companies and enhance user experience. Serving as a growth hacker, they are well versed in creating concepts leveraging the latest technology in digital marketing, evaluating website traffic to understand user engagement and conversion rates. They are knowledgeable about the Internet, mobile apps, web analytics, online marketing concepts, procedures, strategies and practices. 

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CV and Resume for Digital Marketing Manager


Summary

Dedicated, energetic and creative digital marketing manager with a proven track record of successful digital marketing campaign execution. Over eight years of experience in developing integrated digital marketing campaigns for an international FMCG conglomerate and a regional food and beverage group. Possess excellent verbal and written communications skills; as well as presentation and organisation capabilities.

Dynamic and professional digital marketing manager with substantial experience in developing highly effective and customer-driven digital marketing campaigns. Proficient in enhancing brand awareness and social media presence of two multinational healthcare companies and a regional marketing agency. Competent in creating and managing digital marketing content and leading the marketing team to achieve digital marketing objectives.


  • Solid experience in overseeing digital marketing campaigns across various social media platforms and corporate websites.
  • Profound knowledge of User Experience Design Process; and web analytics, including Google Analytics, Yahoo Web Analytics and Facebook Insights.
  • Excellent skills in planning and administering email campaigns.
  • Proven ability to develop frontend and backend of digital marketing campaigns.
  • Proficient in leveraging advanced digital marketing techniques for a wide spectrum of promotional initiatives.


Work Experience:

Digital Marketing Manager – W & S Co. Ltd.

November 2015 to present

  • Administered multiple digital accounts, including developing, implementing and optimisation of Google AdWords and Facebook Ads campaigns.
  • Evaluated user engagement by using Google and Facebook Analytics to track the effectiveness of digital marketing campaigns.
  • Reviewed corporate and client websites and mobile apps for tracking performance and optimal search engine rankings.
  • Kept abreast of new social media sites, web and digital marketing trends; and applied these new technologies to campaign development.
 
Social Media Manager – Bonbon Inc. Group

October 2012 to November 2015

  • Created, planned and executed social media marketing and customer engagement campaigns to meet brand-building objectives.
  • Initiated and managed social media presence on Facebook, Instagram, Twitter, Weibo, YouTube and other emerging social media platforms.
  • Maintained effective and long-term working relationships with acclaimed bloggers, key social media influencers and KOLs from various sectors.
  • Monitored social media analytics and evaluated social media presence and effectiveness of multiple digital platforms.
  • Generated monthly reports with analysis of performance and effectiveness of online marketing campaigns.

Digital Content Specialist – Rowen Healthcare Ltd.

June 2010 to October 2012

  • Created and managed content marketing strategies and social media presences.
  • Developed user-friendly and attractive online content including videos, graphics, FB feeds and forums to improve social media presence and brand awareness.
  • Ensured all digital marketing content is up to date and in line with the business and brand objectives.
  • Sourced, liaised, and collaborated with external graphic designers, web designer and videographers to assure consistently good quality of all online presentations.
  • Analysed key metrics that merge the website traffic and service quotas.


Job Description

Digital marketing management:

Administered multiple digital accounts, including developing, implementing and optimisation of Google AdWords and Facebook Ads campaigns.


Evaluated user engagement by using Google and Facebook Analytics to track the effectiveness of digital marketing campaigns.


Planned, implemented and evaluated SEO experiments and conversion tests.


Developed and managed social media strategies and ensured a strong presence of organisations on social media.


Reviewed corporate and client websites for mobile performance and optimal search engine rankings.


Generated monthly reports with analysis of performance and effectiveness of digital marketing campaigns.


Reviewed digital marketing initiatives and ensured they were in compliance with both local and international quality standards.


Monitoring the latest SEO trends:

Optimised the use of Google Analytics, Google AdWords and other analytical tools to evaluate end-to-end customer experience across various channels.


Evaluated emerging digital marketing trends and offered thought leadership and professional advice for adoption where appropriate.


Managed various e-tools, such as eCRM (Customer Relationship Management), CMSs (Content Management System) and Social Media Management Platform.


Analysed key metrics that merge the website traffic and service quotas.

 

Kept abreast of new social media sites, web and digital marketing trends; and applied these new technologies to campaign development.


Content management:

Created and managed content marketing strategies and social media presences.


Developed user-friendly and attractive online content including videos, graphics, FB feeds and forums to improve social media presence and brand awareness.


Sourced, liaised, and collaborated with external graphic designers, web designer and videographers to assure consistently good quality of all online presentations.


Ensured all digital marketing content is up to date and in line with the business and brand objectives.


Accomplishments:

Administered all business marketing operations and online advertising campaigns that generated over 10% increase in web traffic in 4 months.


Managed corporate social media accounts and websites to ensure positive online presence using Instagram, Twitter, YouTube, Facebook and Weibo for marketing campaigns that reached over 5,000 viewers within 3 months.


Enhanced community engagement through content marketing, which resulted in a 40% surge in engagement rate.


Developed a user-generated campaign that received over 300 entries on the first day of its launch.


Guided marketing staff on an Instagram content sharing schedule that resulted in a 50% increase in follower count.


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