jobsDB kicks off new “#icanbebetter” branding campaign

Do you believe that you can be better?

We all have goals and ambitions. Every decision we make in our careers reflect our passion to reach those goals, to improve the quality of our lives and those who matter. In line with this, jobsDB has launched a new year-round branding campaign to get people to pause and think: “What is my job motivation, and can I be better?”

#icanbebetter is not only a hashtag or slogan; it is a belief that we hope to instill in you. It is to seed change and grow into an empowering motivation – to be better at work, to be better to ourselves and to those around us.

The advertising campaign can now be seen all over the city on buses, MTR stations and tramcar since October, featuring the tagline, “My job motivation: a fun workplace”. We hope this could encourage the public to reflect on their job motivations and pursue a better life by getting the right job. When we have a better job, a better career, we are also creating a better future for our loved ones.

More online and offline activities will be rolled out soon at various touchpoints to support the campaign theme, and to remind  that you can always be better and bring better living to your beloved ones. All you have to do is to take a simple step: update your jobsDB profile and let opportunities find you. 



Tram Ad:



Bus Ad:




Admiralty MTR Station


Mong Kok MTR Station


Kwun Tong MTR Station


Kolwoon Tong MTR Station


Wan Chai MTR Station


Mei Foo MTR Station