A motivation letter is a single page document to introduce yourself and communicate your desire to work with an organization that may or may not necessarily have a job available. Though there is a subtle difference between a cover letter and a motivation letter, but the purpose of both is to convince the recruiter that you are the most suitable candidate for the position.
A motivation letter is like a sales proposition in which you describe what makes you interested in the position and why you are the perfect candidate for the role, whereas a cover letter is written in response to a certain job opening to highlight specific skills and achievements that match with the job description.
Motivation letters are typically required if you are applying for either an internship; an educational programme at a university; volunteer work; or a position at an NGO. In the motivation letter for communication officer at an NGO, you need to convince the employer about your passion for the sector and the ability to make the organisation and its campaigns popular through engaging and impactful content, and persuade how your skills and expertise can support to achieve its vision and mission.
Below are some tips to write an effective motivation letter for the position of communication officer at an NGO:
- The initial paragraphs of your motivation letter are the introductory part in which you introduce yourself, state the purpose of your application, and express your interest. In the main body paragraphs, highlight the key achievements and most relevant details about your work experience. Include facts and figures to make it more noteworthy. To conclude the letter, thank the recruiter and state the values you will bring to their organisation and request for a call or a meeting to take things forward.
- Express what makes you interested in the role and working for the organisation such as job satisfaction, self-motivation, passion for the cause, and the desire to contribute towards a better future for underprivileged, and the like.
- Draw attention to your key skills such as creativity, teamwork, attention to detail, communication, interpersonal, and networking skills etc. to show the ability to formulate communication strategy, create and circulate publicity material, manage promotional events, recruit and train supporters, and maintain relations with the influential people, organisations and media etc.
- If you do not have enough work experience, focus on your academic achievements, internships, volunteer work, soft and transferable skills. Needless to say, you must always tell the truth in your motivation letter and resume.
- Find out the name of the contact person who you are addressing the motivation letter to, for example “Dear Mr. Wong”. In case the name of the contact person is not listed anywhere in the job posting or company’s website, use general salutations such as “Dear HR Manager”, “Dear Hiring Manager”, or “Dear Sir/ Madam” etc.
- Keep your motivation letter short and concise by sharing only relevant and significant information to impress and persuade the recruiter that you will be an asset to their organisation. Use clear font, professional format, and ensure that there are no spelling and grammatical errors.
Sample Motivation Letter Sample
Hiring Manger’s Full name
RE: Motivation Letter for the position of Communication Officer with ABC NGO
Dear Mr./Ms. (Hiring Manager’s last name)
Having done my MBA in communications at Hong Kong University, I have gained 6 months of internship and 1 year of volunteer work experience with XYZ Vision Org, before I was hired by them last year as their Assistant Communication Officer.
My passion for working in the philanthropic sector, and contributing towards the betterment and development of society as a whole, has inspired me to browse through your organisation’s website for any available opportunities for the role of Communication Officer.
With a sound knowledge of development issues and development sector outlook, my core strengths lie in creative and engaging content writing, social media management, google analytics, SEO, website performance analysis, communication, and networking. I recruited and trained over 100 supporters through digital and other marketing channels, and am a team player with the aptitude to work independently as well as in a team.
Alongside my attention to detail and the ability to prioritise tasks, I efficiently worked under pressure to meet tight deadlines. Additionally, I successfully built and maintained relation with highly influential people and organisations which helped XYZ Vision Org in raising 50% more funds in 2018-19.
I am flexible and willing to travel locally or internationally in the field as well as relocate on a temporary or permanent basis as and when required. I have attached my detailed resume for you to review. I firmly believe that my expertise in communication and eagerness to contribute to the cause at global level, will enable me to make visible difference towards the brand popularity of your organisation.
Thank you for your time and consideration. I would appreciate the opportunity to meet with you in person to discuss my qualifications and experience in detail and answer any questions you might have. I look forward to hearing from you.
Candidate’s Full Name
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