Content managers are responsible for creating and managing the digital content, including text and graphics, published on a website to target specific audience and raise brand awareness. They do research to establish customers’ interest and requirements in order to produce engaging content.
Their job includes developing content strategy in line with marketing targets; collaborating with marketing and design teams to develop website content, style and layout; providing editorial guidelines to edit text and images to most appropriate size and quality; proofreading and improving writers’ articles and posts; coordinating with content writers to ensure brand consistency; managing content distribution to online channels and social media platforms to increase web traffic.
▪CV & Resume Sample for Digital Marketing Manager
▪ Resume & CV Sample for Fresh Graduate
They develop and improve content in accordance with Search Engine Optimisation and use content management software systems to analyse website traffic, in addition to ensuring compliance with copyright and data protection. They keep abreast with new developments and think of creative ideas to gain viewer’s attention. Employers of Content Managers include a variety of organisations including media, marketing, start-ups and e-commerce companies etc.
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Below are some tips for writing a CV of Content Manager
Example
A self-motivated and detail oriented content manager with 7 years of extensive experience in content optimization and brand development; Demonstrated creative writing and communication skills with proven track record of performing well under pressure and meeting deadlines. Led a team of 20 members including writers, graphic designers, and videographers. |
Emphasize how creatively you have developed promotional and marketing materials including content for brochures, online promotional campaigns, and sales materials. Link how your efforts resulted in positive outcomes such as increase in web traffic, sales etc. share facts and figures to support your statements.
Mention your expertise in managing teams, organising work, assigning topics to writers, reviewing their performance, editing materials, and enforcing writing standards.
Use keywords from the job description, keep your resume short and concise, select a clear and professional font to make it quick and easy to read.
Example:
ABC Media, Hong Kong Senior Content Manager, August, 2017 – April, 2019
XYZ Productions, Hong Kong Content Manager, February, 2013 – July, 2017
OPQ Marketing, Hong Kong Content Manager, March, 20012 – January, 2013
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Example:
Proficient in MS Word, WordPress, Typo3, and Drupal |
Example:
BA Media and Communication (BAMDCM) City University of Hong Kong |