Resume & CV Sample for Digital Marketing Executive

Jobsdb content team – updated on 07 August, 2019

Position Summary- Digital Marketing Executive

Digital Marketing Executives are required by companies with online presence to promote their business using digital space by engaging audience via Emails, social media, Blogs, and Search Engine Optimisation etc. The job involves developing and executing digital marketing campaigns from concept to execution. Digital Marketing Executives are responsible to manage Web, Search Engine Optimisation(SEO)/ Search Engine Marketing (SEM), Social Media Optimization (SMO), Emails, and Pay-Per-Click (PPC) advertising campaigns. They maintain the organisation’s social media presence as well as measure and report on the performance of all digital marketing campaigns. Their role requires them to stay up-to-date with latest marketing trends, tools, and strategies.

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Digital Marketing Executives are widely in demand across organisations including retailers, manufacturers, Government and local authorities, publishers, financial institutions, and charities etc.

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Digital Marketing Executive

Tips To Write CV For The Position of Digital Marketing Executive

Below are some tips for writing a CV of Digital Marketing Executive

Summary

Focus on your most relevant skills and experience in the summary statement at the beginning of your CV to grab the attention of the recruiter. Include your years of experience, key skills and one or two relevant quantified achievements.

Example

A tech-savvy and energetic digital marketing executive with 5 years of work experience and in-depth understanding of digital marketing concepts and best practices. Possess sound knowledge of web analytics tools with expertise in creative content writing and SEO/SEM. Launched optimized online advertisements resulting in 30% increase in visitors in one week.

Emphasize on essential points in Work Experience

Do your research about the hiring organization and customize your CV in line with the position you are applying for. Ensure that you use the keywords from the job description and effectively communicate the value you bring to the organisation to show recruiters that you are the perfect match for the role.
Focus on your achievements in current and previous roles. Highlight how well you have planned and executed digital marketing campaigns to establish and manage the online presence of your organization. You may also share hyperlinks to your articles, presentations, blogs, and white papers, etc. to show your expertise in content creation.
Include experience if you have managed, led, or worked in collaboration with internal teams and vendors to launch campaigns within deadline and budget. Give situations when you brainstormed new ideas and came up with creative growth strategies. Share numeric data to validate your statements. For Example- Generated 2500 high-quality leads using creative techniques and multiple digital platforms.
Bring recruiter’s attention towards your ability to produce/upload informative and engaging content and videos, as well as to evaluate customer experience across multiple networks including the company’s website, blogs, YouTube, Facebook, Instagram, LinkedIn, and Twitter, etc.

Example:

PQ Retail, Hong Kong

Digital Marketing Executive, September, 2015 – April, 2019

Planned and executed all digital marketing campaigns including SEO, SEM, and SMM thereby increasing web traffic by 50% in three weeks. Created and modified campaigns on digital platforms such as Google AdWords, Facebook Power Editor etc.
Worked closely with internal marketing teams, media agencies, and vendors on regular basis to drive and achieve performance objectives. Increased LinkedIn, Facebook, and Twitter following by 200% in three months.
Analysed and maintained performance reports for multiple marketing channels; Evaluated emerging technologies and acquired insight in online marketing trends to ensure that the marketing strategies are up-to-date.

XY Industries, Hong Kong

Digital Marketing Executive, August, 2014 – September, 2015

Increased Return on Investment(ROI) by 60% on PPC campaigns by increasing quality score and ensuring relevance between Ads and Search Terms.
Generated 1500 new leads in one month. Handled social media activity on LinkedIn, Facebook, and Twitter.
Reviewed the performance of digital marketing campaigns; Initiated reporting for all campaigns and drafted weekly client reports using reporting tool.
Liaised with 3rd party media suppliers, designers, and copywriters.
Contributed in developing video podcasts, webinars, case studies, and presentations.

AB Technologies, Hong Kong

Marketing Intern, April, 2014 – July, 2014

Monitored paid media campaigns on a daily basis.
Created social media content across all major channels and worked in collaboration with seniors to generate ideas for marketing strategy.
Communicated with clients through emails and phone to ensure effective management of their campaigns.

Key Skills

Key skills required for this role are good organisational skills, excellent written and verbal communication, interpersonal skills, teamwork, ability to work under pressure to tight deadlines, creativity, analytical mindset and critical thinking.