Resume & CV Sample for Marketing Manager

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Position Summary – Marketing Manager

Marketing Managers are responsible for organization’s brand building and promotion through online and offline marketing channels. They build, develop, and maintain relations with key industry players including internal and external stakeholders, vendors, and media to identify potential customers, generate leads, and manage advertising campaigns.

The role involves drafting pricing strategies ensuring profit maximisation and customer satisfaction; budget preparation and fund allocation for marketing activities; public relation, social media, and content marketing management. To be successful in the role, Marketing managers need sound numeric skills in addition to creativity and advance communication.  They are also required to stay abreast with latest trends and best practices.

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Tips To Write CV For The Position

Below are some tips for writing a CV of Marketing Manager

Career Summary/ Objective

  • A crisp summary, that captures the essence of a candidate’s career path, helps to encourage and intrigue the recruiter to further read the CV. Share 1 or 2 key achievements and skills in alignment with the job description for each role to which you are applying.


An innovative Marketing Manager with 6 years of experience in brand building and promotion. Expertise in creating high impact channel marketing programs, setting KPI’s for promotional campaigns, and tracking performance against organizational goals and report on ROI metrics. Efficiently handled annual budget of  HK$2.5 million.

Emphasize on essential points in Work Experience

  • Focus on your expertise in identifying potential markets, target audience, and competitors; share experience related to successfully planning, organizing, and executing promotional marketing campaigns.
  • Emphasize on how effectively you used your key skills (such as creativity, communication, negotiation, teamwork etc.) to create engaging content as well as for interaction with team members, employees, vendors, media, customers, and other stakeholders.
  • Highlight your expertise in budget development as well as profit and loss projections. Give quantitative data, wherever possible, to verify your claims. For example- planned and managed annual marketing budget of HK$ 1 million.
  • Draw attention towards your up-to-date knowledge of existing and emerging marketing trends as well as potential marketing channels and strategies such as company’s website, social media, email marketing, pay-per-click (PPC) advertising, content marketing and SEO etc.
  • Tailor your CV for every position you are applying to and use key words from the job description to get past the applicant tracking system (ATS). Highlight the most relevant achievement in accordance with the requirements for each role.
  • Invest time in creating a flawless CV, without any spelling and grammar mistakes. Use a clear font and professional template. Proofread you CV a few times before sending it to the employer.


DE International, Hong Kong

Marketing Manager, April, 2017 – January, 2020

  • Contributed towards 40% increase in customer accounts in 6 months through efficient management of marketing communications and optimizing the use of digital and direct marketing channels including paid media, direct mail, social media, and e-marketing.
  • Managed an annual budget of HK$ 2.5 million ensuring efficient and cost-effective allocation and use of funds thereby achieving 200% growth in return on investment (ROI) within one year.
  • Identified target customer segments and accordingly developed marketing strategy from ideation to execution across multiple channels in alliance with internal and external stakeholders.
  • Supervised design and production of promotional materials such as websites banners, case studies and brochures.
  • Spearheaded marketing campaigns ensuring continuous tracking of their effectiveness and timely reporting of budget, strategy, and performance to the senior executive team.

AB Electronics, Hong Kong

Marketing Manager, February, 2014 – March, 2017

  • Expanded the marketing department from a team of 6 employees to a 15 members team. Recruited, trained and mentored marketing staff including PR and creative team.
  • Managed budgets, content development process, audit and payment cycle for promotional activities in addition to providing strategic guidance to account sales teams in formulating annual Marketing Development Funds(MDF) plan.
  • Developed, implemented, and tracked marketing campaigns ensuring compliance with company guidelines for content, style, and logo usage.
  • Oversaw and reviewed trade program investments and optimized performance by making strategic recommendations; Generated leads and promotional ideas for regional accounts as well as delivered flawless execution of marketing strategies and new product launches.
  • Organized and ensured company’s presence at major events including trade shows and conferences.

XY Foods Ltd, Hong Kong

Associate Marketing Manager, August, 2013 – January, 2014

  • Actively participated in demand generation initiatives by working in collaboration with cross functional teams including sales, finance, operations, and product development.
  • Assisted with building an actionable learning plan that addressed knowledge gaps in consumer, brand, product, business and marketplace findings by effectively using data, inputs from senior managers, and customer feedback.

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Key Skills

  • Creativity; critical thinking; analytical and numerical skills; networking and interpersonal skills; attention to detail; teamwork; self-motivated and business oriented; planning, organization, advance communication, negotiation skills; adaptability to change; multitasking and ability to prioritize; and commercial awareness are some of the vital skills for Marketing Managers.

Software and Other Technical Skills

  • Hands on experience with MS Office, search engine optimization (SEO), social media management, customer relationship management (CRM), content management system (CMS) such as WordPress, and knowledge of user/customer experience (UX) will be helpful.


Proficient in MS Office and CRM with advanced understanding of digital marketing including content creation, media, and performance tracking.


  • A bachelor’s degree in Marketing, business, or related field is often required by employers. However, a master’s degree may be preferred by some employers.


Bachelor of Arts (Hons), Marketing and Management


CV Sample for Marketing Manager:


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IB-level的工作你只認識IBD、S&T、AM、PB嗎?近年炙手可熱的Quant Trader你又是否認識呢?為何大家都說Quant Trader(Quants)是投行大勢所趨?其人工及發展有多好?甚至媲美IBD嗎?要怎樣才能成為Quants⋯⋯今篇文就為大家解答一連串對Quant Trader的疑問!如果你不僅想入投行,還想知道更多IB-level工作之中的大勢Roles,請繼續往下看。 Quantitative Trading是甚麼? 同學可以將Quant Trading簡單理解為有別於傳統Trading模式的Strategy,Quants會使用Mathematical Functions自動化Trading Models,應用Backtested...
意外就是意料之外,無論任何工作都可能發生意外!打工仔不幸工傷,無論嚴重與否,也要通報工傷。偏偏很多人也不知道自己的權利,甚至覺得報工傷會麻煩到公司,寧願自己請幾日病假休息便算。究竟工傷後打工仔要怎樣做?  其實通報工傷並不麻煩,既是保障自己,也是避免僱主犯法。工傷索償過程大致分為三個步驟,將出現三種工傷情況。其中一種:「病假多過七天 + 可能導致永久喪失工作能力」就是大多數人認知中的工傷,除了辦理病假跟進手續,還涉及判傷。讓小編詳細解釋判傷流程,一步一步教你如何在工傷後獲得補償。 根據《僱員補償條例》,若僱員在工作期間,因工遭遇意外而引致受傷或死亡,僱主是有責任支付補償。補償內容包括三大類:工傷病假錢、醫療費、喪失工作能力補償金。 第一步:通知僱主 當打工仔在工作期間發生意外,無論情況嚴重與否,當下一定要通知上司/老闆!別以為只是少少頭暈或跌傷撞傷,就打算自己解決。若過了兩天,才發現傷勢變嚴重,不得不求醫,此時你才通報上司,他有可能會質疑你的傷患是否因為工傷所致。而且僱主亦要就你的工傷意外在14天內呈報勞工處,所以為了保障自己,只要發生意外,就應立即通知上司。若情況許可,也應通知在場的同事,他們有機會之後要做見證人,向僱主講述發生意外的經過。 第二步:前往求醫 通知僱主後,無論情況嚴重與否,你都要立即到公營醫院或註冊醫生的診所接受檢查及治療,求醫時一定要向醫生說明是次意外的原因是工傷,並詳細交代事發經過。身體是自己的,求醫既是確保得到及時治療,同時也是求個安心(無事就主僱雙方都放心)。因為醫生的醫療報告是證明工傷的關鍵,如果報告上沒有寫明工傷,之後就無法作出任何賠償。 若醫生認為你需要病假休息,就記得拿取病假紙。記住是要拿病假紙而非到診紙。因為前者才是法例規定下可作為賠償的証據,若你無法出示病假紙,就無法獲得工傷病假錢。...


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