Resume & CV Sample for Marketing Manager

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Position Summary – Marketing Manager

Marketing Managers are responsible for organization’s brand building and promotion through online and offline marketing channels. They build, develop, and maintain relations with key industry players including internal and external stakeholders, vendors, and media to identify potential customers, generate leads, and manage advertising campaigns.

The role involves drafting pricing strategies ensuring profit maximisation and customer satisfaction; budget preparation and fund allocation for marketing activities; public relation, social media, and content marketing management. To be successful in the role, Marketing managers need sound numeric skills in addition to creativity and advance communication.  They are also required to stay abreast with latest trends and best practices.

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Tips To Write CV For The Position

Below are some tips for writing a CV of Marketing Manager

Career Summary/ Objective

  • A crisp summary, that captures the essence of a candidate’s career path, helps to encourage and intrigue the recruiter to further read the CV. Share 1 or 2 key achievements and skills in alignment with the job description for each role to which you are applying.

Example:

An innovative Marketing Manager with 6 years of experience in brand building and promotion. Expertise in creating high impact channel marketing programs, setting KPI’s for promotional campaigns, and tracking performance against organizational goals and report on ROI metrics. Efficiently handled annual budget of  HK$2.5 million.


Emphasize on essential points in Work Experience

  • Focus on your expertise in identifying potential markets, target audience, and competitors; share experience related to successfully planning, organizing, and executing promotional marketing campaigns.
  • Emphasize on how effectively you used your key skills (such as creativity, communication, negotiation, teamwork etc.) to create engaging content as well as for interaction with team members, employees, vendors, media, customers, and other stakeholders.
  • Highlight your expertise in budget development as well as profit and loss projections. Give quantitative data, wherever possible, to verify your claims. For example- planned and managed annual marketing budget of HK$ 1 million.
  • Draw attention towards your up-to-date knowledge of existing and emerging marketing trends as well as potential marketing channels and strategies such as company’s website, social media, email marketing, pay-per-click (PPC) advertising, content marketing and SEO etc.
  • Tailor your CV for every position you are applying to and use key words from the job description to get past the applicant tracking system (ATS). Highlight the most relevant achievement in accordance with the requirements for each role.
  • Invest time in creating a flawless CV, without any spelling and grammar mistakes. Use a clear font and professional template. Proofread you CV a few times before sending it to the employer.

Example:

DE International, Hong Kong

Marketing Manager, April, 2017 – January, 2020

  • Contributed towards 40% increase in customer accounts in 6 months through efficient management of marketing communications and optimizing the use of digital and direct marketing channels including paid media, direct mail, social media, and e-marketing.
  • Managed an annual budget of HK$ 2.5 million ensuring efficient and cost-effective allocation and use of funds thereby achieving 200% growth in return on investment (ROI) within one year.
  • Identified target customer segments and accordingly developed marketing strategy from ideation to execution across multiple channels in alliance with internal and external stakeholders.
  • Supervised design and production of promotional materials such as websites banners, case studies and brochures.
  • Spearheaded marketing campaigns ensuring continuous tracking of their effectiveness and timely reporting of budget, strategy, and performance to the senior executive team.

AB Electronics, Hong Kong

Marketing Manager, February, 2014 – March, 2017

  • Expanded the marketing department from a team of 6 employees to a 15 members team. Recruited, trained and mentored marketing staff including PR and creative team.
  • Managed budgets, content development process, audit and payment cycle for promotional activities in addition to providing strategic guidance to account sales teams in formulating annual Marketing Development Funds(MDF) plan.
  • Developed, implemented, and tracked marketing campaigns ensuring compliance with company guidelines for content, style, and logo usage.
  • Oversaw and reviewed trade program investments and optimized performance by making strategic recommendations; Generated leads and promotional ideas for regional accounts as well as delivered flawless execution of marketing strategies and new product launches.
  • Organized and ensured company’s presence at major events including trade shows and conferences.

XY Foods Ltd, Hong Kong

Associate Marketing Manager, August, 2013 – January, 2014

  • Actively participated in demand generation initiatives by working in collaboration with cross functional teams including sales, finance, operations, and product development.
  • Assisted with building an actionable learning plan that addressed knowledge gaps in consumer, brand, product, business and marketplace findings by effectively using data, inputs from senior managers, and customer feedback.

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Key Skills

  • Creativity; critical thinking; analytical and numerical skills; networking and interpersonal skills; attention to detail; teamwork; self-motivated and business oriented; planning, organization, advance communication, negotiation skills; adaptability to change; multitasking and ability to prioritize; and commercial awareness are some of the vital skills for Marketing Managers.

Software and Other Technical Skills

  • Hands on experience with MS Office, search engine optimization (SEO), social media management, customer relationship management (CRM), content management system (CMS) such as WordPress, and knowledge of user/customer experience (UX) will be helpful.

Example:

Proficient in MS Office and CRM with advanced understanding of digital marketing including content creation, media, and performance tracking.


Education

  • A bachelor’s degree in Marketing, business, or related field is often required by employers. However, a master’s degree may be preferred by some employers.

Example:

Bachelor of Arts (Hons), Marketing and Management

HKU SPACE


CV Sample for Marketing Manager:

 

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