Position Summary- Public Relations Officer
Public Relations officers act as the brand ambassador to ensure that all published content echoes the organisation’s values and vision. They are responsible to develop and implement PR strategies to enhance company’s image and brand value and ensure effective communication with stakeholders, media, and the public. Alongside strong writing and editing skills, they need to have a good understanding of digital communication channels and tools.
The job involves strategizing effective circulation of internal and external communications including newsletters, campaigns, speeches, press releases and other promotional material. They gather success stories within the business and convert them into case study examples for marketing and business development purposes. They also address enquiries from the media, and monitor media coverage.
Public Relations Officers are often employed by Advertising & marketing agencies, PR consultancy firms, Large corporate organisations, Government organisations, Philanthropic firms, and Political parties etc.
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Tips To Write CV For The Position
Below are some tips for writing a CV of Public Relations Officer
- To write an effective summary statement that grabs the attention of the recruiter, make sure that you read the job description carefully to spot the most relevant key words that match with your experience. Along with your title and years of experience, focus on essential key skills and quantifiable achievements to make your CV stand out.
A highly energetic and focused Public Relations Officer with over 6 years of experience and excellent command over English and Cantonese. A team player with expertise in creative writing, editing and publishing in addition to organising PR campaigns, press conferences and maintaining media relations. Handled Public Relations for an organisation with over 5000 employees across 25 locations.
Emphasize on essential points in Work Experience
- Align your CV with the job description for each role you are applying for, to demonstrate the unique blend of your skills and experience.
- Explain how your previous roles helped you acquire the skills required for the listed job that set you apart from competition and make you a desirable candidate. Focus on your key skills and back them up with examples of how you used them to achieve certain results. Share numeric achievements, for example- ideated, created, and distributed quarterly newsletters to over 800 end-users.
- Highlight your substantial and vibrant experience about research, writing, editing and organising the effective distribution of press releases to targeted media and other recipients; devising and implementing corporate communication strategies and organizing corporate promotional events; building rapport with related regulatory bodies and other influential organisations displaying strong communication and interpersonal skills; accurately handling company accounts on social media; liaising with other departments for preparing corporate publications.
- It’s important to get your basics right to create an effective CV. Choose a reverse chronological format, a professional and clear font for your resume with appropriate margins. Ensure that there are no spelling/ grammatical errors and no mistakes in crucial information such as email id and contact number etc.
PQ Telecom, Hong Kong
Public Relations Officer, September, 2015 – April, 2019
XY Group, Hong Kong
Public Relations Officer, August, 2013 – September, 2015
AB Media, Hong Kong
Public Relations- Intern, April, 2013 – July, 2013
- Some of the important key skills for public relations officers are excellent verbal and written communication, interpersonal skills, presentation skills, ability to prioritize and work independently under pressure, research & editing, creativity, problem-solving , and organizational skills.
- Proficiency in MS Office and social media and knowledge of Apple iPhoto/ Adobe Photoshop, web design software, and social media applications are usually desirable.
Proficient in MS word, Excel with hand-on experience in Photoshop and social media interface including Facebook and Twitter
- Bachelor’s degree in Public Relations, Journalism, Communications or a related field is typically required for this role. However, some employers may prefer a master’s degree or MBA.
Bachelor of Journalism
The University of Hong Kong
CV Sample for Public Relations Officer:
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