Telesales and Telemarketing Executives are often responsible for contacting businesses and individuals through telephone to promote and sell company’s products and services. They collect customer information, verify details and organize site visits and consultations. Their role involves conducting market research to find contact details of prospective clients; explaining products and services to potential customers; developing and modifying scripted sales pitch as per customer requirements; recording and updating customer information in database including contact details and customer feedback on products and services; scheduling appointments for sales staff to meet potential customers; attending telephone enquiries from customers and contacting them for follow-up on earlier conversations.
Telesales/ Telemarketing professionals need to be confident over the phone with excellent communication skills and telephone mannerism as they are often required to generate new business by cold calling prospective customers. They also require self-motivation, strength and resilience to accept and handle the pressure of failure and move on to connecting with and convince potential clients through their engaging and persuasive attitude.
Telesales Executives grow to be Telesales Supervisors/ Managers/ or Head of Telesales and so on. In a senior role, telesales professionals are generally required to manage a telesales team to achieve sales targets including recruiting and training team members, monitoring team performance, putting systems and strategies in place to make the team successful and accomplish assigned targets, handling escalated complaints from clients, preparing scripts for sales pitch, and monitoring calls to ensure quality service and the like.
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Below are some tips for writing a CV of Tele-sales (Telemarketing)
Example:
A self-motivated and result-oriented seasoned telesales professional with over 4 years of experience in telesales and telemarketing across banking and financial industry. Possess excellent communication and presentation skills with proven track record of successfully meeting 100% telesales targets. Clearly and concisely explained complex products to team members and customers. |
MN Financial Services, Hong Kong Telesales Supervisor, September, 2018 – May, 2020 Recruited, trained and managed a telesales team of 10 executives and achieved 100% sales quota. Conducted team briefing for telesales staff and monitored calls to ensure quality service.Monitored and evaluated team performance based on key performance indicators (KPI), customer contact rate, and conversion rate.Diplomatically and constructively handled and resolved escalated complaints ensuring 100% customer satisfaction.Drafted sales scripts, MIS reports and corroborated monthly incentive calculation.Called and emailed prospective clients as well as kept notes on each account through CRM system.Maintained up to date knowledge of products and services DE Finance Ltd, Hong Kong Telesales Executive, January, 2017 – August, 2018 Built long term relations with existing customers through proactive and quality service resulting in 95% customer retention rate in a year.Introduced company’s financial products and services to potential customers through outbound calls. Connected with about 200 prospective clients on a daily basis.Listened carefully to customers and assessed their requirements to make appropriate recommendations.Clearly and professionally communicated with customers over the phone to respond to enquiries as well as to explain products and services, share quotations, schedule visits, book orders, resolve complaints, and follow up on existing cases.Maintained and updated customer information in CRM database ensuring accuracy. ABCD Bank, Hong Kong Telemarketing Executive, April, 2016 – December, 2016 Researched market to gather information and customer potential customer contact details.Initiated unsolicited calls to prospective customers in order to promote Bank’s loan related offers.Made solicited calls to existing customers to conduct customer satisfaction survey. |
▪ How to answer the most common job interview questions?
▪ How to write a Resume Summary (Sample included)?
Example:
Hand-on experience in MS Office Suite and CRM Software |
Example:
Hong Kong Diploma of Secondary Education |
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