Sample Cover Letter (Sales Professionals, Entry Level and Experienced)

Sample Cover Letter (Sales Professionals, Entry Level and Experienced)

If you are looking for a position in the field of sales, read and live by these cover letter samples featuring some of the most basic elements that recruiters look for in a sales cover letter. Customise them accordingly to fit your specific needs and qualifications.

Cover Letter Sample 1 (Entry Level, Print Copy)

This cover letter sample shows the proper format if you submit your cover letter in print form. In this case, the letter should be formatted as a formal business letter which includes a letterhead, date, inside address, salutation and complimentary close.

3 November 2015

Ms Ann Chan

Personnel Manager

XYZ Corporation
2/F Tall Building
1, Main Road
Hong Kong

Dear Ms Chan,

Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests.

Being a student of Far Eastern University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful collegiate football team.

My background as a student and an athlete has taught me to be an efficient manager of my time which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation. As a member of the team, I had to listen, learn how to motivate myself and others and understand the differences that exist among the members of the team. Through my achievements as a student and an athlete, I have proven that I am passionate about the things I do as well as dedicated.

And while this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company.

Thank you for taking the time to consider my application and I look forward to hearing from you.



Peter Lee


Writing Tip: If you are a fresh graduate, or if you lack experience in the field that you are applying for, it is best to point up the experience and qualities that make you suitable for the job. In this cover letter sample, the candidate showcases his skills by telling his experience and achievements as a student and an athlete. Although he is new to the field of sales, he could impress the hiring manager with his optimistic tone and by indicating that he is a quick learner. 


Cover Letter Sample 2 (Experienced, Email Copy)

This cover letter shows the proper format if you submit your cover letter through email. Unlike a formal business letter, a cover email only requires a salutation at the beginning and an email signature at the bottom that includes your name, address and contact information.

Email Subject: Peter Lee, Medical Sales Representative Position

Dear Ms Chan,

I am writing in regards to the open sales position on your awesome team. With an excellent background in marketing and sales and over three years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

I started my career as a marketing associate in Corporate Holdings Management Inc., a leading real estate company in the country. My desire to transition to the sales industry led me to join Medical and Pharmaceutical Specialties Inc., a locally-owned pharmaceutical company, with whom I have now been associated with for the last two years.

During my tenure as a Medical Sales Representative, I was able to contribute to the strength of my sales team while forging stronger relationships with our clients. I also supervised the launch of several new products in the domestic market. I also won the coveted Sales Representative of the Month four times due to my contribution to the overall sales of my product division.

I am a committed individual who is highly organised and efficient. My colleagues as well as my clients will tell you I am friendly yet professional; a people person with superior follow-through; and excellent at building rapport and fostering mutually beneficial relationships.

In keeping with the skills and abilities required for the position, I can offer you:

● strong interpersonal skills with exceptional convincing power
● ability to sell products and services to clients while dealing competitive issues
● excellent phone and computer skills
● ability to maintain pleasant personality even in a high-stress environment
● exceptional time management and organisational skills
● proven ability to multi-task and think in an anticipatory way to be one step ahead of the process

With my work experience, skills and substantial accomplishments in the field of sales, all of which are discussed in detail in my enclosed resume, I respectfully ask for an opportunity to discuss my candidacy with you further in person.


Peter Lee
1/F Team Building
2 Smooth Road
Hong Kong
Mobile: +852 XXXX XXXX


Writing Tip: Beside having the cover letter properly formatted, it is essential for you to clearly communicate your key accomplishments and skills that are relevant to the position you are applying for. The best way to do so is to use bullet points to outline or summarise your skill set, or to convey the value of your accomplishments in numerical form (e.g. percentages). 


NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

How do you rate your employer(s)? jobsDB’s soon to be launched Company Reviews feature* is an avenue for you to share your experience working for your current or previous employer(s), helping other job seekers make an informed decision when planning their next career move.

To make this platform the best it can be for all job seekers, we would like to invite you to share your valuable reviews and give comprehensive and constructive comments to your current or previous employers.



  1. Reviews containing abusive or defamatory phrases, unnecessary personal data of one’s self or others, or sensitive business information will not be published and shall be deleted. To know more, please refer to our Terms of Use.
  2. The Company Review feature is currently in the stage of collecting reviews. The official launch will be announced on jobsDB’s website soon.