A successful cover letter should be specific and personal. It should be clean, neat laser copy, yet not mass generated. Each letter should refer to a specific person at a specific company and provide a specific next step that you will be taking.
A basic formula for cover letters is as follows:
- Standard business letter format – prospect name, title, company, and address – top left.
- Salutation (yes, it should be to a real person – take time to know who your target is).
- 1st paragraph – state your objective(s), i.e. applying for a specific position.
- 2nd paragraph – state two or three top skills, then follow with benefit(s) that you will provide to the company.
- 3rd paragraph – Give your target contact a specific action to take, i.e. contact you at his/her earliest convenience.
Use this checklist to ensure that your cover letter is complete:
- One page only and limited to three targeted paragraphs
- With full spell & grammar check twice
- Written to someone specific, with the name and title spelled correctly
- Company name and address are correct and complete
- Three focused paragraphs (focused on the reader’s needs, not yours)
- Closes with “Sincerely,”- anything else can be too chummy
- Includes a P.S. for emphasis
- Final step: do not forget to follow up, or all the other steps will be in vain!
This article is either written or edited by jobsDB HK. If you would like to publish it on other website or publication, please contact us by email: [email protected]. jobsDB reserves the right to take legal action against any person that infringes the copyright.