Laws of Attraction

Explore how you can precisely attract and hire best-fit candidates with Laws of Attraction developed by JobsDB.com, Asia’s best talent sourcing partner.

Use the requirements for your job vacancy to define the candidate segment. As a sample case study: We are interested in Engineering candidates with 1 – 4 years of working experience. Now, let’s see how we can use Laws of Attraction to understand what matters most to this candidate segment.

Step 1: To begin, navigate to the Laws of Attraction Data Lab here.

Step 2: Using our sample case study, select Role / Function from the list of categories.

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Step 3: Click on img-select-category-datalab and select Engineer as the preferred option.

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Step 4: You will be presented with the Top drivers of attraction for engineering candidates in general, compared against the Hong Kong’s market.

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Step 5: Scroll down for a detailed view of all the Drivers of attraction for engineering candidates, compared against the Hong Kong’s market.

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Step 6: Let’s be more specific and overlay this with job experience. Scroll down, and select img-learn-more-drivers2

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Step 7: For the field Tell me more about, select Seniority; for the field With focus on, select Junior level and Junior management.

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Step 8: Scroll down for a detailed view of all the Drivers of attraction for engineering candidates, between Junior and Junior management levels.

In this instance, the top 3 drivers of attraction are:

  1. 1) Salary compensation
  2. 2) Work-life balance
  3. 3) Career / development opportunities

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Step 9: You can deep dive into the specifics by clicking on the drop-down menu and selecting driver #1; in this case it is Salary / compensation.

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Step 10: Now you can identify the top influencers in Salary / compensation. For candidates in this segment, Base salary matter most.

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Step 11: Toggle along the slider to learn candidates’ degrees of preferences towards each component.

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Step 12: Let’s move on to driver #2. Repeat Step 8 by clicking on the drop-down menu and select Work-life balance.

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Step 13: Now you can identify the top influencers in Work-life balance. For candidates in this segment, Five-day work week matters most.

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Step 14: Let’s move on to driver #3. Repeat Step 8 by clicking on the drop-down menu and select Career / development opportunities.

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Step 15: Now you can identify the top influencers in Career / development opportunities. For candidates in this segment, Promotion opportunities matters most.

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Step 1: Now that you know the Top 3 key drivers (& top influencers) for Engineers, between Junior – Junior Management levels, be sure to emphasize these summary points when writing your Job Ad’s description.

  1. a. Base salary
  2. b. Five-day work week
  3. c. Promotion Opportunities

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Step 2: To attract the best-fit candidates, use Branded AD+ to make your Job Ad stand out on the Search Results Page. This will instantly differentiate your Job Ad among the thousands of other jobs!

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Step 3: Found the right candidates by using Talent Search?
Be sure to emphasize the top 3 drivers when you reach out to them.

Step 4: You can always download our Industry Spotlight to learn more about a particular industry too (click here).

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