Marketing Managers are responsible for organization’s brand building and promotion through online and offline marketing channels. They build, develop, and maintain relations with key industry players including internal and external stakeholders, vendors, and media to identify potential customers, generate leads, and manage advertising campaigns.
The role involves drafting pricing strategies ensuring profit maximisation and customer satisfaction; budget preparation and fund allocation for marketing activities; public relation, social media, and content marketing management. To be successful in the role, Marketing managers need sound numeric skills in addition to creativity and advance communication. They are also required to stay abreast with latest trends and best practices.
▪ How to answer the most common job interview questions?
▪ How to write a Resume Summary (Sample included)?
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Below are some tips for writing a CV of Marketing Manager
Example:
An innovative Marketing Manager with 6 years of experience in brand building and promotion. Expertise in creating high impact channel marketing programs, setting KPI’s for promotional campaigns, and tracking performance against organizational goals and report on ROI metrics. Efficiently handled annual budget of HK$2.5 million. |
DE International, Hong Kong Marketing Manager, April, 2017 – January, 2020
AB Electronics, Hong Kong Marketing Manager, February, 2014 – March, 2017
XY Foods Ltd, Hong Kong Associate Marketing Manager, August, 2013 – January, 2014
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▪ Resume & CV Sample for Human Resource Manager
▪ What are the best career aptitude and personality tests for you?
Example:
Proficient in MS Office and CRM with advanced understanding of digital marketing including content creation, media, and performance tracking. |
Example:
Bachelor of Arts (Hons), Marketing and Management HKU SPACE |