Kids II has a 47-year history of inventing and reinventing baby toys and gear for families across the globe. The brand portfolio strength runs deep with four brands under the Kids II umbrella: Bright Starts™, Ingenuity™, Baby Einstein™ and Oball™. Through its brands, Kids II is a powerhouse of creativity, diversity and innovation, uniquely matching the needs of parents and babies. Headquartered in Atlanta, Kids II has over 450 team members in 14 global offices and its products are sold by more than 78,000 retailers in over 90 countries.
At Kids II, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids II, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.