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F&F has acquired the official license of Major League Baseball and opened the first MLB KOREA store in 1997. MLB KOREA is the first business model which positions MLB as a lifestyle fashion brand. It becomes as one of the most popular lifestyle fashion brands among Korean and there are more than 280 MLB stores in Korea.
As a milestone of the 20th anniversary of MLB KOREA, the F&F Group determined to bring MLB KOREA to expend its retail network to Asia. F&F Hong Kong as the first station of F&F’s expended retail network, we have developed 5 stores in Hong Kong and 2 stores in Macau operating since December 2017.