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Assistant Digital Sales Manager (9 months contract)Hang Seng Bank Ltd
  • Not Specified
  • Salary provided
  • Posted on 19 Mar 2019
Assistant Digital Sales Manager (9 months contract)Hang Seng Bank Ltd
Job Highlights
  • University graduate in related disciplines
  • Hands-on experience of web analytic tools
  • Proficiency in both English and Chinese
Job Description

Digital Banking

As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong.

Hang Seng Digital Banking is currently seeking high caliber professionals to join our department as Assistant Digital Sales Manager.


Principal responsibilities:

  • Work closely with stakeholders across multiple product teams to drive digital sales and revenue on investment product / general insurance, including design and execute targeted up-sell / cross-sell strategy in digital platform
  • Responsible for the digital campaign management and optimization on all digital platforms including public website, e-banking and mobile app.
  • Drive development or extension of bank’s retail products and service offerings to digital platform where on-boarding target customers to take up the products / services on digital
  • Lead digital channel performance tracking across internet banking, mobile and public website to generate actionable insight based on digital analytics
  • Review current digital analytics and customer feedback to improve customer experience, engagement and digital marketing strategy of the respective products
  • Conduct competitive analysis, customer testing (if needed) to verify ideal digital sales journey or digital concept
  • Gather, report and present digital platform results, analysis, and market intelligence



  • University degree, relevant qualifications in Technology, Business Administration is preferred
  • Hands-on experience of web analytic tools like AA, GA, Webtrends etc. is preferred
  • Good understanding of digital analytics, technology developments and emerging consumer and industry trends and how they drive digital strategy
  • Customer-oriented with strong business acumen and analytical skills
  • Strong self-motivation with good project management and interpersonal skills
  • Proficiency in both English and Chinese


To apply, please read carefully the ‘Note on Collection of Personal Data and Information’ available in the careers page of our Hang Seng website : and send your resume by clicking "Apply Now" for our processing. You can also visit our website for further details about career opportunities with the Bank. Applicants who are not contacted within one month may consider their applications unsuccessful.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroy.

Additional Information
Years of Experience
Employment Type
Contract, Full Time
Company details

A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.