DFS Hong Kong Limited

Assistant Manager, Brand Engagement & Events

DFS Hong Kong Limited
Posted on 7-Apr-21

Assistant Manager, Brand Engagement & Events

DFS Hong Kong Limited

Job Highlights

  • World's Leading Luxury Travel Retailer
  • Work Life Balance, Five-day Work Week
  • International & Dynamic Working Environment

Job Description

Support and drive the DFS marketing strategy to engage with our brands on unique activations and events.

Key Responsibilities

  • Proactively communicate the DFS brand message and marketing strategy to the brands
  • Support the development of innovative, holistic initiatives with the brands to leverage the DFS brand positioning: Partner with the merchants and brands to develop marketing solutions that are relevant to our consumers and support sales
  • Establish good working relationships with the DFS merchants and marketing teams of our brands
  • Deliver marketing solutions through project management of the entire campaign cycle – working with the relevant parties (global Centers of Excellence, merchants, regional marketing teams, brand counterparts) in line with DFS brand guidelines
  • Analyze campaign results and develop reporting / feedback loop with the merchants and brands
  • Manage content transfer on a regular basis with the brands
  • Team-up with all marketing team members to support the implementation of seasonal and ad-hoc DFS marketing initiatives
  • Manage brand calendar of unique clienteling events, from proposal and ideation to execution
  • Assist in the ideation and execution of key DFS eventing moments
  • Liaise with external agencies on conceptualization and execution

Key Requirements

  • Proven experience in marketing and event management
  • Basic knowledge in key facets of marketing
  • Proven experience in building and maintaining sensitive relationships
  • At least 3 years of marketing experience
  • Bachelor degree or equivalent
  • Experience in working in a fast-moving entrepreneurial environment

Key Competencies

  • Strategic, innovative: ability to think holistically in partnering with the brands in terms of all facets of marketing activities
  • Strong communication skills and ability to establish close relationships with internal and external stakeholders
  • Ability to establish credibility and trust
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Hands-on mentality
  • Ability to react on specific brand needs
  • Experience with negotiation, both internal and external
  • Ability to deftly manage multiple internal and external stakeholders
  • Exacting attention to detail

Additional Information

Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

DFS Group Limited is the world's leading luxury retailer catering to the traveling public. We have attained this position by listening to our clientele, adapting to changes in our customer base, and continually responding with innovative concepts. 

Our strength lies in our strategic brand partnerships, groundbreaking store and product development, superior assortments, and targeted marketing programs. 

As we continue to perfect our business model, improve our offerings and expand into emerging markets, we are well positioned to remain the world's leading luxury retailer.

Additional Company Information

Wholesale / Retail
Benefits & Others
Life insurance, Medical insurance, Performance bonus, Five-day work week