You will be responsible for overseeing the brand development, strategy and experience of a portfolio of Premium Airport Service brands under the Plaza premium Group. You will build brands and products that consumers love based on business direction, marketing insights and consumer research. You will formulate brand communications strategy that defines each brand's purpose, proposition, identity, value and voice. As the brand owner, you will educate and train different stakeholders to ensure the brands are communicated in a consistent and effective manner internally and externally.
About Plaza Premium Group
Headquartered in Hong Kong, Plaza Premium Group is the pioneer and industry leader in providing Premium Airport Services in over 160 locations of 37 international airports across Asia, Australasia, Europe, North America, South America and the Middle East, with a collective goal of ‘enhancing your airport experience’. The Group comprises four core airport services, Airport Lounge, Airport Transit Hotel, Airport Meet & Greet Service, and Airport Dining.
The Group currently employs over 4,000 staff and serves over 12 million passengers around the world annually. The Group is dedicated to providing quality services and possesses proprietary knowledge in airport hospitality industry. By continuously surpassing travellers’ expectation, the Group’s network is rapidly growing across major international airports around the world.