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Assistant Manager, BrandingPlaza Premium Group
Assistant Manager, BrandingPlaza Premium Group
Job Highlights
  • Global Business
  • Premium Airport Hospitality Services
  • Wide exposure
Job Description

You will be responsible for overseeing the brand development, strategy and experience of a portfolio of Premium Airport Service brands under the Plaza premium Group. You will build brands and products that consumers love based on business direction, marketing insights and consumer research. You will formulate brand communications strategy that defines each brand's purpose, proposition, identity, value and voice. As the brand owner, you will educate and train different stakeholders to ensure the brands are communicated in a consistent and effective manner internally and externally.


  • Oversee a portfolio of Premium Airport Service brands under Plaza Premium Group.
  • Conduct and analyse market and consumer research to assist in developing effective brand and product strategy.
  • Prepare brand and product development strategy and achieve targets as defined in the business plan.
  • Develop and implement consumer-centric end-to-end brand experience for each product.
  • Partner with Business Development, Sales, Projects and business owners to supervise product development from start to completion.
  • Educate and train all internal stakeholders across markets on brand strategy.
  • Coordinate with internal and external parties to ensure the execution of brand building initiatives.
  • Formulate brand communications strategy and work closely with marketing communications to ensure all communications are on-brand and consistently executed across markets.
  • Partner with customer relations to formulate customer engagement guidelines.
  • Create and enhance long-term business relationships with partners and customers to maximise business growth and develop new opportunities.
  • Prepare brand budget, analysis, audit and performance report.
  • Execute quarterly brand auditing exercise.


  • 5+ years experience in branding/marketing or product development experience gained in hospitality or the travel industry.
  • Degree qualified in Marketing, Business Administration or related disciplines.
  • Strategic thinker with demonstrated competence in market trend analysis, product development and brand building.
  • Dynamic, resourceful, multi-tasking individual with the capability to articulate business objectives in a compelling manner.
  • Strong interpersonal skills in communicating with people from different backgrounds at all levels, both internally and externally.
  • Excellent project management, time management and people management a must.
  • Team player yet able to work independently.
  • Excellent business case building and presentation skills.
  • Proficiency in MS Office, experienced in Photoshop and Adobe InDesign is an advantage.
  • Experience in CI development, website development and video creation.
  • Excellent command of English and Mandarin.
  • Willing to travel frequently.
Additional Information
Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Employment Type
Full Time
Company details

About Plaza Premium Group  

Headquartered in Hong Kong, Plaza Premium Group is the pioneer and industry leader in providing Premium Airport Services in over 160 locations of 37 international airports across Asia, Australasia, Europe, North America, South America and the Middle East, with a collective goal of ‘enhancing your airport experience’. The Group comprises four core airport services, Airport Lounge, Airport Transit Hotel, Airport Meet & Greet Service, and Airport Dining.

The Group currently employs over 4,000 staff and serves over 12 million passengers around the world annually. The Group is dedicated to providing quality services and possesses proprietary knowledge in airport hospitality industry. By continuously surpassing travellers’ expectation, the Group’s network is rapidly growing across major international airports around the world.