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Assistant Manager, CRM, MarketingFTLife Insurance Company Limited
Assistant Manager, CRM, MarketingFTLife Insurance Company Limited

Job Highlights

  • Drive strategy & collaborate w/ Product Marketing
  • 6 years of relevant marketing experience
  • 5-day work week, group medical & life insurance

Job Description


  • Assist in the implementation of loyalty programme propositions and annual planning of CRM campaigns
  • Assist in the development of loyalty/engagement programs to build customer base, improve customer loyalty and increase sales. Effectively create and interpret campaign results distilling this knowledge into solutions that improve overall marketing campaign performance and quality of customer interactions
  • Drive strategy and collaborate with Product Marketing and Product Development teams to deliver insights-driven personalised offers to target customers and launch EDM/digital campaigns that are aligned with overall marketing strategy and continually working to deepen customer relationships
  • Execute gamification/festive campaigns to boost client engagement and generate behavioral insights to understand customer needs
  • Generate analytics findings and market insights into customer segmentation and customer behavior in order to share best practices that enhance customer engagement and drive sales
  • Work with different stakeholders in the company to build CRM tool and execute Marketing related operation of the CRM tool
  • Budget and departmental work administration


  • Bachelor Degree in Marketing, Business Administration or related discipline
  • Minimum 6 years of relevant marketing experience
  • Solid experience in CRM and loyalty marketing  
  • Knowledge of CRM tool such as Salesforce / Microsoft dynamic is preferred
  • Detail-minded, tech-savvy, outgoing, good interpersonal skills and flexible to work
  • Able to multi-task, work under pressure and meet deadlines
  • Independent, creative and result-oriented
  • Good command of both spoken and written English and Chinese 

We offer attractive fringe benefits, including 5-day work week, group medical & life insurance, and career prospect to the right candidates. Write to us with your resume, expected salary and contact phone numbers to: Human Resources Department, FTLife Insurance Company Limited, 28/F, Wing On Centre, 111 Connaught Road Central, Hong Kong or fax to 2836-5365 or click Apply Now.

Please visit our Website at for Company information.

Information provided will be treated in strict confidence and only be used for recruitment related purposes. All personal data of unsuccessful candidates will be destroyed within 2 years after completion of the recruitment exercise. (Only short-listed candidates will be notified)

Additional Information

Career Level
Years of Experience
6 years
Employment Type
Full Time, Permanent

Company Overview

FTLife Insurance Company Limited ranks one of the largest life insurance companies in Hong Kong. We offer the Hong Kong market a diversity of financial protection products and wealth management services. Driven by an ambition to achieve and excel by nurturing lasting relationships, we are committed to becoming a leading financial services provider in Hong Kong.

We offer exciting and challenging career opportunities, we would like to invite you to join our talent pool in corporate office.

Additional Company Information

Benefits & Others
Five-day work week, Life insurance, Medical insurance