HKT

Assistant Manager, Digital Product and Growth Analytics

HKT
Posted on 14-Apr-21

Assistant Manager, Digital Product and Growth Analytics

HKT

Job Highlights

  • Analytical
  • Digital Product
  • SEO implementation

Job Description

The Club is HKT’s customer loyalty program and digital ventures arm. Anyone can join the program for free and enjoy the rewards, privileges, and services such as online shopping, travel, insurance, and CSR. Members can earn Clubpoints from spending through HKT lines of business, affiliate services, or partnered merchants. Clubpoints can be used to redeem rewards or discount spending on the various The Club services.

Your Role:

  • Bring an analytical perspective to the product development process end-to-end to define success metrics, decide which features to launch and help inform the product roadmap.
  • Go beyond understanding what happened to why happened, story-tell findings with a clear point of view and answer questions like what drives the business.
  • Develop dashboards to keep track of the product performance and deliver recommendations to identify trends, deep-dive into user friction points and translate as optimization or growth opportunities
  • Plan and define tracking plans for click-stream and event-based data and coordinate with the platform team to assure clean, consistent and correct tracking implementation
  • Design A/B experiments to guide product development and establish growth management tools and process
  • Drive technical SEO implementation, e.g., taxonomy, structured data, with the platform team and compile roadmap to ignite organic user acquisition
  • Serve as an analytical thought partner for the product management and UX/UI team to ensure adherence to the best conversion optimization practices.

To succeed in this role:

  • University Degree in Marketing, Statistics, Economics, Information System, Computer Science or related disciplines is preferred but not a must.
  • At least three years of experience in digital or growth analytics or performance measurement.
  • Prior experience in e-commerce, online travel and insurance will be a great plus.
  • Analytical, attention to details and highly organized to juggle tasks based on its business impact
  • Strong sense of ownership and drive initiative on your own end-to-end from planning to the execution stage
  • Excellent communication skills with the ability to articulate complex findings to all level of business stakeholders
  • Experience in implementing and using Google Analytics, Firebase or Adobe Analytics is a must.
  • Experience in using product analytics tools like Mixpanel, Amplitude, Kissmetrics or Heap is a great plus.
  • Experience in using A/B testing tools like Google Optimize or Adobe Target is a plus.
  • Understanding technical SEO concepts such as XML sitemaps, structured data, HTML, information architecture is a great plus.
  • Experiencing working in an agile environment like Scrum or Kanban is ideal.
  • Understanding adjacent quantitative and qualitative research methods and techniques (e.g., usability testing, concept testing, market sizing, etc.) is a bonus

Work Location: Hong Kong

If you have the desire for an exciting and rewarding career, please apply by sending your resume immediately, quoting your present and expected salary.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies (www.hkt/privacy-statement), a copy of which will be provided immediately upon request.

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

As Hong Kong’s leading ICT service provider, HKT has in recent years transformed into a technology innovator and provider of smart, digital services and solutions for consumers and businesses.

HKT is the first in Hong Kong to provide true 5G services, complete with applications and content to afford our customers a unique and truly differentiated experience.

HKT is Hong Kong’s largest broadband service provider with a territory-wide fiber network covering 88% of homes. Our services go beyond connectivity to make the daily lives of customers smarter and more convenient.

For enterprises, HKT delivers end-to-end solutions employing emerging technologies to accelerate their digital transformation, contributing to Hong Kong’s development into a smart city.

Our global connectivity network has 125 points of presence across 76 cities and encompasses over 60 cable systems worldwide. PCCW Global maintains regional centers in 11 countries worldwide.

The Club is HKT’s loyalty program and one of the largest of its kind in Hong Kong. With more than 800 merchants as coalition and redemption partners, it offers privileges and benefits to enrich the lifestyle of members. Club Travel is a travel service for consumers and corporate customers. Club Like is an online shopping platform for customers to make purchases with Clubpoints and in cash. These represent a new digital ecosystem using data analytics to connect consumers and merchants.

HKT also offers financial services such as mobile payment, smart mobile POS solutions, digital financing, and insurance. We are a member in a joint venture offering virtual bank services in Hong Kong.

Employing over 16,200 staff, HKT is headquartered in Hong Kong and maintains a presence in mainland China and other parts of the world.

The share stapled units of the HKT Trust and HKT Limited are listed on The Stock Exchange of Hong Kong Limited (SEHK: 6823).

HKT Limited is a company incorporated in the Cayman Islands with limited liability.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies (www.hkt/privacy-statement), a copy of which will be provided immediately upon request.

If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary by clicking "Apply Now"

Additional Company Information

Industry
Telecommunication
Benefits & Others
Medical insurance, Performance bonus, Five-day work week