K11 ATELIER is the first office building to introduce the Vertical Creative City concept, transforming the design, purpose and culture of workplaces. Conceptualised by Professor
David Yencken in 1988, the orginal "Creative City" is concerned with the material well-being of all its citizens, while also aiming to cultivate their creative potentials through infrastructure both tangible and intangible.
It is the natural continuation of K11's brand vision - created by founder Adrian Cheng - to combine art, people and nature in every touchpoint.
K11 ATELIER envisions such concept in a network of Grade A office buildings, setting a new benchmark for the next-generation workforce that values creative and a balanced work-life integration.
About K11 Group
Founded in 2008 by entrepreneur Adrian Cheng, K11 Group combines art and commerce in commercial and residential real estate, and a growing portfolio of brands across different sectors in Greater China and around the world. Marking its 10th anniversary, K11 Group announced its most ambitious Museum-Retail development K11 MUSEA in June 2018, situated at the heart of the new $2.6bn Victoria Dockside art and design district developed by parent company New World Group in Hong Kong, scheduled to fully open in 2019. In addition to its flagship K11 Art Malls, K11 Group also operates K11 ATELIER, a network of office buildings for the next-generation workforce; luxury residences for worldly travellers K11 ARTUS; open education platform K11 Kulture Academy; the terrarium-inspired transformative retail concept K11 Natural; consulting and market research institution K11 Chinese Millennials Taskforce; and K11 Art Foundation, China’s first not-for-profit to incubate Chinese artists and curators.
K11 Group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the US.
Through K11 Group, Cheng’s stated aim is to constantly innovate and “connect China’s cultural ecosystem and its emerging millennials and Generation Z with the world”, creating a new global identity for Chinese millennials. By 2023 K11 Group will have gained a footprint in nine cities across Greater China.