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Assistant Manager, Performance Marketing - DFS9112557DFS Hong Kong Limited
Assistant Manager, Performance Marketing - DFS9112557DFS Hong Kong Limited
Job Highlights
  • Performance Marketing
  • Corporate Environment
  • International Exposure
Job Description

Job Summary:

DFS (LVMH group) is the world's leading luxury retailer catering to the traveling public. We are currently seeking an Assistant Manager, Performance Marketing to join our team. The ideal candidate will be an analytical, detailed oriented and intellectually curious individual who is enthusiastic about digital marketing and has demonstrable experience measuring marketing performance and sharing actionable insights. We are looking for self-starters who can work in a rapidly changing industry, tolerate ambiguity, and demonstrate problem-solving leadership with limited oversight. You will leverage your digital marketing expertise in driving customers to shop at DFS, together with a dedication to using marketing analytics to drive the strongest marketing outcomes.

Key Responsibilities:

Your basic responsibilities will be to manage acquisition campaigns on paid, owned and earned digital channels to exceed KPIs and ROI. Assist in general digital marketing efforts. You will also be responsible to design, execute and analyze acquisition and retention initiatives, remarketing strategies, and promotional strategies on digital advertising channels for web, mobile, apps, etc.


  • Become a reliable expert on our customers, travel retail, marketing and competitive trends in China and globally.
  • Create and manage digital performance campaign strategy (global SEM, remarketing, etc), including developing and tracking appropriate success metrics, goals and budgets.
  • Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging to reach/surpass projected KPI's.
  • Evaluate, prioritize and lead decisions regarding new content, partnership, and other tactical opportunities based on expected performance and financial viability.
  • Assure campaign strategies and tactics will be engaging and effective in digital channels while maintaining brand integrity.


  • Continuously monitor campaign performance and communicate marketing activities and actionable insights with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders (PR, Creative, Editorial, Category Merchandising, CRM, E-commerce).
  • Analyze relevant data and generate reports/presentations that provide actionable insights and identify growth opportunities in driving traffic, increasing brand awareness and generating sales.
  • Conduct campaign A/B testing strategies for content and copy. Evaluate results to optimize campaign performance across multiple areas (Creative, Editorial, Merchandising, Marketing, etc.).
  • Manage ad-hoc campaign execution, reporting requests and reporting solutions.


  • Manage campaigns and vendors to ensure tracking, reporting and analytics are functioning optimally.
  • Assist in the development of the department budget; manage project budgets through the life of projects keeping them on budget.

Key Requirements:

  • At least 5 years of developing, executing and optimizing large scale performance digital marketing campaigns and media plans (SEM, ad exchange, affiliate, etc) with complex budget responsibilities.
  • At least 5 years of experience managing cross-functional relationships with internal and external partners (merchants, vendors, etc.).
  • Bachelor or equivalent required.
  • Experience in working in a fast-moving entrepreneurial environment with competing deadlines and priorities.
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI.
  • Strong presentation, interpersonal skills with an ability to communicate insights across different disciplines and levels of management.
  • Strategic vision, passion and practice leading digital initiatives that drive integrated, multichannel campaigns and promotions to stores.
  • Experienced in social media advertising a plus (WeChat, Weibo, Mafengwo, etc).
  • Proximity marketing (Beacons, geo-fencing) and retail marketing in-store campaign management experience a plus.
  • Mobile marketing experience a plus.
  • Must be fluent in English and Mandarin
Additional Information
Years of Experience
5 years
Employment Type
Full Time
Five-day work week, Life insurance, Medical insurance
Company details

DFS Group Limited is the world's leading luxury retailer catering to the traveling public. We have attained this position by listening to our clientele, adapting to changes in our customer base, and continually responding with innovative concepts. 

Our strength lies in our strategic brand partnerships, groundbreaking store and product development, superior assortments, and targeted marketing programs. 

As we continue to perfect our business model, improve our offerings and expand into emerging markets, we are well positioned to remain the world's leading luxury retailer.