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Assistant Manager/ Senior Marketing Officer (Health & Beauty)A.S. Watson Retail (HK) Limited
Assistant Manager/ Senior Marketing Officer (Health & Beauty)A.S. Watson Retail (HK) Limited
Job Highlights
  • Over 5 years experience in product/brand marketing
  • Work with different internal & external parties
  • Provide full range of marketing support
Job Description


• The Senior Marketing Officer / Assistant Brand Manager is a regional role who responsible for the development and implementation of effective brand building strategies to meet Region sales and marketing objectives, to support sustainable and profitable growth of Watsons brands. He/she will help to develop brand plan and ensure efficient and effective execution of the activities across the region.

• Provide packaging development support to achieve OB business goals by working closely with key stakeholders Asia OB team, local BUs, Group Legal, as well as in house design team, external agencies, character licensors, for product packaging design and artwork development.

• Brand management: Truly understand the individual brand proposition from trend and CRM insight, to prepare regional marketing Toolkit to support its execution of promotions in stores as well as digital platform.



  • Marketing Support and Brand Management:
    • Meet with stakeholders to determine and align brand objectives and strategies
    • Development of brands packaging design consistent with brand DNA and positioning
    • Create marketing launch toolkit, training manual and guidelines
    • Makes the Marketing calendar of brand activities in coordination with the Own Brand Team and Business in line with power brands strategies
    • Ongoing liaison and coordination with Own Brand Team and BUs, agency service providers, and management team to ensure the brand, consumer and trade activities are implemented
    • Analysis of programs and results - Co-ordinate and consolidate with BUs qualitative, and quantitative analysis of programs, activities for future planning 
  • Packaging Support: Lead the packaging development from product concept, naming, formulation, design concept to artwork development
  • Provide market intelligence, trends and insight on H&B brands and products through desk research and internet
  • Review brand performance and sales. Monitor and advise business units on marketing plan and execution



  • Over 5 years of experience in Marketing, with strong brand management skill
  • Knowledge of brand building, product packaging and marketing communication
  • Strong capability in managing advertising and packaging agencies to deliver business needs in Asia
  • Strong capability in working with different stockholders to meet current and future business needs and enable the team to develop.
  • Strong motivation to drive change and build commitment around a common agenda
  • Good organizational skills, and experience in meeting tight deadlines
  • Results Driven – drive to win and showing determination and succeed against challenging targets
  • Excellent communication, independent and teamwork skills
  • Advertising agency experience a plus
  • Candidate with more experience will consider as Assistant Brand Manager


We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. 

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application


Additional Information
Years of Experience
Not Specified
Employment Type
Full Time, Permanent
Company details

MORE is what we bring to life, every single day.

MORE has set the standard since 1841 – and we’ve only just begun.

A.S. Watson (ASW) is the largest international health and beauty retailer in Asia and Europe with over 15,000 stores in 25 markets.

Each year, over three billion customers and members shop with our well-known retail brands. Everyday, we bring MORE to life through our 12 retail brands including Watsons, Kruidvat, Trekpleister, Rossmann, Superdrug, Savers, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine.

Our vision

At ASW, it is our vision to be the world’s leading health, beauty and lifestyle retailer, and with such ambition in mind we work tirelessly to put a smile on our customers’ faces, in order to deliver our commitment “We bring MORE to life” – to our customers, colleagues, communities and shareholders.

Be Part of MORE

Inspired by our passionate commitment “Be Part of MORE” is at the heart of the movement at ASW connecting brilliant talent around the world by inspiring them with the higher purpose of working at ASW – “Bringing MORE to life” by making people healthy and beautiful.

MORE isn’t just a job. It’s your share in the global success of our brands.

Together we’re MORE than you can imagine. 

When the Hong Kong Dispensary opened its doors to customers 175 years ago, nobody could’ve imagined it would one day grow into the A.S. Watson Group we know today.

The A.S. Watson Group story is already an extraordinary one. But there’s much more to come.

Help us write the next chapter. Join us, and Be Part of MORE

If you are interested to know more about our global brands, explore our different teams and hear our amazing employees’ stories, please visit our career website, 

You are welcome to register at our career website for job application or directly send your full resume with expected salary to A.S. Watson Group HR by email: [email protected]