SEEK Asia Style Guide

Assistant Manager/Senior Officer, Channel MarketingFWD Life Insurance Company (Bermuda) Limited
Assistant Manager/Senior Officer, Channel MarketingFWD Life Insurance Company (Bermuda) Limited
Job Highlights
  • creative marketing programs in insurance industry
  • channel marketing in driving business growth
  • channel marketing in distribution channels
Job Description

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD is focused on creating fresh customer experiences, with easy-to-understand and relevant products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

FWD is the insurance business of investment group, Pacific Century Group. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. While FWD Life Insurance Company (Bermuda) Limited has been affirmed ‘A3’ by Moody's and ‘A’ by Fitch, FWD General Insurance Company Limited has also received ‘A’ rating from Fitch, all with a stable outlook.

In Hong Kong & Macau, FWD has been providing quality services to around 534,000 customers with over 730 staff.

If you are looking for a company where can fuel your inspiration and cultivate your expertise, join us on our exciting journey.

Job Summary

You will be responsible for supporting the business growth across distribution channels including tied-agency, bancassurance, and brokers. Assist in planning and driving the implementation of channels engagement, activation, and growth strategies, the role delivers effective channel-specific marketing solutions to meet the differentiated needs of channels, build strong partnership and sustainable business momentum.

The Job

  • Support the team lead to establish effective and interactive communications with distribution channels. Ensure information such as business and product updates, marketing programs, operation updates, etc. to be effectively communicated through different levels
  • Have a thorough understanding of products and sales process, and develop sales angles, cases, and relevant channel-specific sales aids to facilitate the selling process
  • Monitor sales performance and campaign progress. Provide professional support to channels to assist meeting the set goals of programs
  • Execute the planning and organization of channel events to achieve designated objectives
  • Collect feedback from channels and provide learning and insights to other teams or functions

The Person

  • At least 5 years solid marketing experience in driving creative and effective marketing programs to achieved desired objectives in insurance or financial industry
  • University degree in business, marketing or a related discipline
  • Experience in channel marketing in driving business growth in distribution channels an advantage
  • Creative self-starter that takes initiative and is motivated by challenges, setbacks and change. Have a ready mindset to drive innovative change in marketing
  • A problem solver and team player with the ability to develop solutions based on business needs
  • Strong project management skills including organization and time management.  Demonstrable experience in leading and driving projects requires collaborations of different stakeholders and partners in a defined time frame
  • Good interpersonal skills interacting with internal and external stakeholders, partners, and vendors
  • Excellent written and verbal communication skills in English and Chinese
  • Candidate with less experience will be considered for Senior Officer level

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.

Additional Information
Years of Experience
5 years
Employment Type
Full Time
Company Website
Company details
See Job Description