Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
8 years in Brand and Marketing in Toys industry in China Market
Familiar with Toys trend in China
Proven experience developing marketing plans and campaigns
Proficiency with online marketing and social media strategy
Experience with marketing automation and CRM tools
Proficiency in both English and Chinese (Mandarin and Cantonese)
Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
Daily and Monthly Responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
*Interested parties, please send full resume with current & expected salary & date available in MS WORD FORMAT ONLY to us or fax to 3527 0634*
We are welcome applicants resend resumes to us even you have applied jobs in our company before.
For more jobs, please visit our website: www.hketernity.com
(Personal data submitted are for recruitment purpose only.)
ETERNITY CONSULTANTS (HK) Ltd is one of the leading licensed recruitment companies in Hong Kong, we specialize in servicing all levels of
employment on permanent and temporary placement, have rich experience specific in thorough assessment & effective short-listing, with huge up-to-date database of candidates, we can react to recruit promptly.
The mission of Eternity is to provide best recruitment services for both our corporate clients and job seekers in career development. We continue to deliver what is promised, and strive to add value beyond with is expected.
Please visit our website www.hketernity.com for details or send your resume to our email [email protected] directly.