Bloom & Grow Ltd

Assistant Marketing Manager / Marketing Manager

Bloom & Grow Ltd
Sai Wan
Posted on 19-Jan-23

Assistant Marketing Manager / Marketing Manager

Bloom & Grow Ltd

Job Highlights

  • B2B & B2C Marketing
  • 1 day WFH per week after probation
  • 5-day work

Job Description

Responsibilities include:

Strategy & Planning

  • Develop marketing plan and strategy for supplier brands and Bloom & Grow in Hong Kong within budget.
  • Identify marketing and promotional opportunities in both B2C and B2B channels
  • Maintain marketing calendar for planning and tracking purposes.
  • Manage marketing budget for Hong Kong

B2B Marketing: Liaise with the sales team to promote brands and new launches to new and existing retailers

  • EDM campaigns via Klaviyo
  • Webinars
  • Presentations
  • Bloom Connect HK - work with BC e-commerce manager and E-commerce team.
  • Manage and grow Bloom & Grow social media channels in Hong Kong / Taiwan.

 B2C Marketing:

(1)   drive customers to our retailers

  • Work with sales team to increase sales in retailers via in-store branding, window displays, retailer events, online PR and social media collaborations etc, or any marketing requests from retailers such as POS, leaflets etc.

 (2)   drive customers to our own e-commerce channel

  • Work with e-commerce manager to increase sales with online PR and social media collaborations.
  • Liaise with media and KOLs for product seeding and relevant B2C coverage of our products ranges and launches, and drive customers to online store (direct B2C channel)

(3)   manage social media brand channels (e.g. @skiphophk, @ergobabyhk)

  • Grow brand channels to raise brand and product awareness via social media.
  • Use brand channels to drive customers to the online store as key stockiest of our brands.
  • Promote retailers as stockists for these brands.
  • Partner with similar brands for collaborations on social media to promote our brands to new audiences

Events & Expos

  • Coordinate and manage events for Bloom & Grow in Hong Kong including consumer expos, retailer events, blogger and press events.

 Miscellaneous

  • Support with translation of content / copy into traditional Chinese with translation agency.
  • Liaise closely with marketing team across SE Asia and Australia to share ideas and campaigns.
  • Liaise closely with the graphics team.

 Requirements:

  • Must be fluent in English and Cantonese. Mandarin also preferred.
  • Diploma or equivalent with formal training in Marketing or related discipline.
  • A minimum of three years of working experience in Marketing, and experience in nursery industry is helpful.
  • Social Media experience for business is essential (Facebook and Instagram), any additional digital marketing experience is preferred.
  • Experience in merchandising and retail marketing is preferred.
  • Experience working with vendors, suppliers and agencies is preferred.

Remark: candidate with more experience will be considered as manager

Additional Information

Career Level
Middle
Qualification
Non-Degree Tertiary
Years of Experience
3 years
Job Type
Full Time

Company Overview

At Bloom & Grow, we build happy families - families of our own people, our consumers, the retailers we supply, and the brands we represent.

Since 2004, we have been hand-picking international baby, maternity, and family brands, and uniting their award-winning products with the hearts and minds of consumers across China, Southeast Asia, Australia, and beyond. We have established household names in our territories by working in close partnership with our brands, for leading retailers, and directly with consumers, whilst managing end-to-end wholesale distribution and door-to-door cross-border ecommerce.

For our staff, we work closely together based on six Core Values: Energy, Loyalty, Inspiration, Innovation, Accountability and Integrity. We only hire people who share these values and in return, we offer a fun and exciting start-up style environment, where every individual is valued and rewarded for their flexibility, loyalty, accountability, cross-team, and cross-cultural effort, innovation and success.

Find out more about us here:  https://bloomandgrowgroup.com/

We invite top talents to join us. Please send your CV stating your academic qualification, career history, availability with your current and expected salary to the HR department by clicking "Apply Now".

We look forward to hearing from you soon!

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Bloom & Grow is an equal opportunity employer, requires professional and personal references prior to confirming employment terms, and welcomes applicants from any background.

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Personal data collected are for recruitment purpose only. All applications will be destroyed after 6 months.

Additional Company Information

Industry
Trading and Distribution
Benefits & Others
Education allowance, Housing allowance, Medical insurance, Performance bonus, Five-day work week, Flexible working hours