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Assistant Marketing Manager / Senior Marketing OfficerHong Kong Television Network Limited
Assistant Marketing Manager / Senior Marketing OfficerHong Kong Television Network Limited
Job Highlights
  • Bachelor Degree in Marketing/ Business/e-Commerce
  • 3-6 years of relevant experience
  • Strong with leadership, business sense
Job Description

 Being a HKTVer, You Can Enjoy 

Competitive salary range with attractive Talent Benefits, including: 

  • Five-day week with flexi working hours before 10.00 am for selected functions in TKO office
  • Newly built, over 300,000 square feet headquarter, well equipped with self-run canteen, relaxing collaboration area, Gym and Game room
  • Free morning bus from selected districts (such as Tuen Mun, Tsuen Wan, Shatin, etc.) to office and free round trip shuttle bus service to the nearest MTR stations 3 times per hour
  • Discounted Talent purchase benefits
  • Free broadband Internet line up to 1 Gbps
  • Attractive education partnership allowance
  • 1-day Birthday Leave, 2-day Family Care Leave, Marriage, Maternity, Paternity and Exam Leave
  • Comprehensive medical and life insurance coverage
  • Professional training and career advancement opportunities
  • *for Talents with over 1-year employment

If you would like to work with a dynamic and elite team and help us to build the Largest and Fast Growing, Highly Technology Driven Ecommerce Company in Hong Kong, this is the place to make history!

  • As a Hong Kong listed company (SEHK: 1137), we are well regarded by the investor market on our value and growth potential. Our share price consistently on uptrend from HK$1.31 in February 2017 to HK$2.31 at 6 March 2019.
  • Our business was growing extraordinary, our 2017 Sales Proceeds (“GMV”) on order intake increased by 218% to HK$1.1 Billion relative to 2016, and we have a continued growth momentum by having more than 12,200 average daily orders in December 2018.
  • Our full time workforce increased from around 400 in 2014 to 1200+ now.

What will you be doing:

  • Work closely with Business Intelligence and sales & marketing teams to provide initiatives and promotion ideas to achieve KPIs through data analysis and insight
  • Formulate and implement media plans, promotion and communications campaigns to change customers’ behavior towards online shopping and boost the growth of HKTVmall.
  • Analyze customer portfolio and behavioral pattern in different stages to design relevant content and promotions to develop customers’ stickiness to HKTVmall 
  • Apply A/B test, keep track and report the progress and performance of campaigns (traffic, participation rate, redemption etc) as well as extract learnings throughout the year
  • Liaising with in-house designer & video production team as well as external business partners, clients and agencies

Who is Our Right Fit:

  • Bachelor Degree in Marketing/ Business / e-Commerce/ e-Marketing or a related discipline
  • 3-6 years of relevant experience in the field of CRM, digital marketing, ecommerce, strategic marketing or a related discipline
  • Strong with leadership, business sense, analytical and problems solving skills
  • Open-minded, creative and stable to drive for innovation and excellence under pressure
  • Excellent presentation (Chinese and English), interpersonal and negotiation skills
  • Good command in MS Powerpoint, MS Excel and Google Analytics
  • Experienced with using Tableau and marketing cloud solution (e.g, Salesforce) has absolute advantage
  • Able to work under pressure with flexibility of adapting in a fast-paced environment
  • Immediately available or short notice is preferred

* Candidates with more experience will be considered as Marketing Manager

Additional Information
Years of Experience
3 years
Employment Type
Full Time
Benefits
Education allowance, Five-day work week, Flexible working hours, Free shuttle bus, Life insurance, Medical insurance
Company details

Hong Kong Television Network Limited is a Hong Kong listed company (SEHK : 1137). Established in 1992, the Group possesses extensive and successful experience in market liberalization, popularizing advanced technology and applications. The Group is principally building and operating a 24-hour online shopping mall, aiming to deliver “Unique . Your Needs . Super Treats” to all consumers, vendors and merchant partners in Hong Kong.  We are looking for top talent to propel us forward. Combining a unique position in the Hong Kong e-Commerce market aided with forward looking technology, we urge you to join our team who makes HKTV a great place to work in Hong Kong:

 

  1. The Fast Growing “Future” Retail Model  being the largest online shopping mall in Hong Kong, our growth is extraordinary - in the past 18 months, on semi-annual basis, we achieved an average of approximately 2 times growth in terms of GMV.  Moreover, we are far more than a just shopping site, rather this is a unique ‘‘one-stop shopping’’ platform to our vendors, merchants and customers which including multimedia marketplace,  order placement, payment collection, logistics and warehousing facilities, customer services, digital production and marketing, to the most recent machine learning development.  Subsequent to our strategic acquisition of Groupon Hong Kong business in March 2017, which is now rebranded as “HoKoBuy”, we has strengthen our leading position in the e-commerce industry.

 

  1. Wide Spectrum of Product Offerings - Currently, HKTVmall and HoKoBuy have more than 2,700 stores selling more than 180,000 products, ranging from supermarket, beauty and health, fashion, household, electronics to hot deals. But we do not stop here, our team strives every effort to bring more personalized products at a much cost efficient ways to our customers.

 

  1. End-to-end e-Fulfillment Center – Currently, HKTV maintains logistics centers at Tsing Yi, Kwai Chung and Tseung Kwan O with gross floor area over 200,000 square feet and operates a logistic fleet over 120 vehicles including cool trucks with compartments in 3 different temperatures. More excited is, our first Germany made Robotic System is going to fully launched in November 2017, and together with the second contract, there will be a few folds increase in order processing capacity, again, we are preparing for future, not today only.

 

  1. Reversed O2O Retail Model - HKTV strive to deliver a new way of retailing in Hong Kong. In 2017, we started to expand our O2O stores by using a “small” store to push for Offline-to-Online conversion, which act as a “show case” for a wide spectrum of products, an education center for digital conversion and a service point for different delivery needs.  Riding on the successful experiment at South Horizons store by increasing the number of orders and customers by 5 times, and the revenue by 4 times in the surrounding residential areas in 3 months’ time, we have aggressively expanded our O2O stores to 10 stores by October 2017, with the target to add to 20 – 30 stores by year end aiming to replicate the same success.

 

We have a strong belief that our online shopping platforms – HKTVmall and HoKoBuy are the best place for e-commerce development in Hong Kong. Not only because of the high brand presence of HKTV and the geographical advantage for exploring future expansion, most important is the passion and dedication we have to build a unique and largest online shopping mall in Hong Kong so as to deliver a delightful one-stop shopping experience to Hong Kong people on every aspect in life.

 

We hope to see all high caliber talents joining this unparalleled e-commerce platform very soon. 

 

For details on the Group’s Talent Management policies, please refer to http://www.hktv.com.hk/