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Asia Miles Limited

Assistant Marketing Solutions Manager (Finance)

Asia Miles Limited
Salary provided
Posted on 24 Jan 2020

Assistant Marketing Solutions Manager (Finance)

Asia Miles Limited

Job Highlights

  • Conceptualise & deliver marketing activity
  • Manage content for marketing campaigns
  • Monitor campaign budgets and results

Job Description

About the role

The Assistant Marketing Solutions Manager - is accountable for producing and delivering world class marketing solutions for the Asia Miles programme with a focus on Finance. The role is responsible for conceptualising & delivering marketing activity across all of Asia Miles’ touchpoints as well as partner channels. This person will play a major role and assist manager in formulating specific marketing strategy, devising campaign and communication mix to drive member interest and use of partners’ products & services.


Key Responsibilities

  • Develop and manage strategic marketing campaigns and activities to achieve Asia Miles business objectives and ensure seamless tactical execution
  • Discovery and fulfilment of overseas & Hong Kong finance partners’ marketing needs, collaborating with internal and external stakeholders in a way that consistently exceeds expectations
  • Deliver and formulate database marketing principles and best practice within the team and with partners.
  • Develop acquisition and usage campaigns that blend strategic member segment insights with creative concepts using well-honed project management skills.  Bring innovative ideas and orchestrate with the different stakeholders through experimentation and iteration
  • Collaborating with internal teams to develop personalised programmes and promotions that incorporate multiple categories
  • In conjunction with the Analytics, Redemptions and the Partnerships Team, analyse results of campaigns, providing insights into behaviour and share with partners for future activity
  • Monitor campaign budgets & results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting
  • Assist with Manager in developing the pillar marketing strategy and planning


Knowledge, Skills & Qualifications

  • 7-10 years of relevant marketing experience and preferably with a B2C marketing focus. Advertising/media background would be advantageous
  • Digital marketing experience & managing agencies essential.  Proficiency in segment-based communication, targeting, testing strategies & implementation.
  • Deep understanding of digital products, distribution channels and platforms, marketing automation / emerging technologies is a great advantage.
  • Highly organised, able to work independently and can make decisions & recommendation intelligently
  • Experience in the finance space (i.e. credit cards, banking services and insurance) would be valued
  • Ability to maintain organisation, creativity & professionalism in a fast-paced, rapidly changing environment
  • Analytically focused yet creatively wired to create marketing programmes that generate brand awareness and ultimately engagement with members and pipeline for partners; must be able to present performance metrics for all programs
  • Knowledge of marketing within Hong Kong, Greater China & South East Asia context a big advantage
  • Excellent written & verbal communications skills in both Chinese & English including presentation, writing and delivery. Fluency in Mandarin would be helpful.
  • Candidate with less experience can be considered as Senior Marketing Solutions Executive


Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer. 


Additional Information

Career Level
Years of Experience
7 years
Employment Type
Full Time, Permanent

Company Overview

Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 700 programme partners worldwide.

Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.

With 26 airline partners, Asia Miles members can earn miles when flying to more than 1,000 destinations worldwide. With 400 dining outlets to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn miles.

In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and over 35,000 lifestyle and experience awards.

Asia Miles is open to anyone aged 2 or above and is free to join.

Managed and operated by Asia Miles Limited, the travel and lifestyle rewards programme is a wholly owned subsidiary of Cathay Pacific Airways Limited.


Additional Company Information

Benefits & Others
Five-day work week, Life insurance, Medical insurance

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