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Assistant Trade Marketing Manager - Top MNC Alcoholic BeveragePage Personnel
  • Not Specified
  • Salary negotiable
  • Posted on 14 Nov 2019
Assistant Trade Marketing Manager - Top MNC Alcoholic BeveragePage Personnel

Job Highlights

  • Market Leader
  • Compromising Career
  • Attractive Compensation and Salary

Job Description

Exellent opportunity to join a Top Global Beverage company as an Assistant Trade Marketing Manager with focus on all their trade marketing strategy and merchandizing activities to cope with traditional on trade & wholesalers on-trade outlets. In addition, this position will coordinate with Brand Marketing team in all designs and production, development of merchandising display, provide concrete advice and align depletion programs to key customers.

Client Details

My client is renowned Liquor company with long history and over 20,000 employees worldwide. To further expand their business, they are looking for an Assistant Trade Marketing Manager in their HK office.


  • Liaise internally and externally to execute the promotion activities committed by contracts with outlets, evaluate promotion effectiveness in quantitative or qualitative methods
  • Work closely with Brand Marketing Team to design customized promotional programs and merchandising materials and tools
  • Identify with Sales team for potential outlets for driving brand visibility and activations
  • Be the key planner for trade related events (e.g. tasting, new product launches, brand ambassador dinner) to drive trade advocacy for strategic brands and strengthen reputation
  • Analyze sales data and market intelligence including pricing, distribution, brand visibility, trade event/promotion to identify potential opportunities
  • Work with Sales and Brand teams to develop annual trade marketing strategy and channels development tactic and plan. Build up cross-brand holistic promotion and merchandising plan for each channel (anticipation of existing contracts and key on-trade wholesalers)
  • Establish profile and classification of potential opportunities e.g. strategy for target showcase or outlets
  • Monitor and track trade marketing A&P
  • Managing sourcing process and coordinate with agencies and production houses for developing consumer centric GWPs and events, etc.
  • Effective vendor management and ensure quality control of merchandising materials
  • Liaise with Brand Managers on brand guidelines and the applications
  • Drive innovation and anticipate the trend to improve the consumer's experience in a scalable, cost effective matters


  • Degree holder in Business
  • 5-8 years working experience in sales & marketing, highly prefered in beer/ wine & spirit industry

  • Creative, energetic, confident and proactive with good organizational and time management skills

  • Good sense of consumer trends and with ability to relate it to business opportunity
  • High competency in spoken and written English and Chinese

Job Offer

This is an excellent opportunity to join a well-established company. Our client offers attractive remuneration package and comprehensive fringe benefits to the right candidate.

Additional Information

Career Level
Years of Experience
Employment Type
Full Time, Permanent

Company Overview

In 2010, Page Personnel was launched in Hong Kong, complementing the Michael Page offering. Recruiting across the full range of junior roles, we join an international network of Page Personnel offices. As part of the Page Group, we are able to leverage on over 30 years of international recruitment experience and expertise. This has enabled us to deliver the results that you want - the best employees available quickly and with minimum fuss.

So if you're looking to take your career to the next level, visit

Additional Company Information