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Assistant Vice President, Marketing CommunicationsShanghai Commercial Bank Ltd
Assistant Vice President, Marketing CommunicationsShanghai Commercial Bank Ltd
Job Highlights
  • Implementing the marketing & promotional campaign
  • Lead a small team to develop a wide range of Mktg
  • Monitor and benchmark peers' marketing activities
Job Description

Responsibilities :

  • Strategic planning : Plan, lead and implement the Bank's marketing and promotional campaigns
  • Center of Excellence : Act as a functional center of expertise providing marketing communications advisory services to business owners
  • Marketing communications : Lead a small team to develop a wide range of marketing and promotional materials, and execute the plans via different channels including ATL/BTL, branch and digital
  • Competitive analysis : Monitor and benchmark peers' marketing activities, and conduct post-campaign review to evaluate and analyze the effectiveness of the Bank's marketing programs
  • Branding : Collaborate with business and support functions to effectively build and promote the Bank's brand 
  • Compliance : Ensure the marketing programs and materials are in full compliance with the Bank's guidelines and external regulatory requirements


  • Degree holder in Marketing, Communications or related disciplines
  • Minimum 12 years of experience in marketing communications, preferably in banks or financial institutions with at least 5 years at supervisory level
  • Good business, marketing and design sense
  • Solid knowledge in print/multimedia production, digital marketing and social media 
  • Strong leadership and project management skills
  • Proactive with "can-do" attitude and creative mindset
  • Excellent command of both written and spoken English and Chinese (including Putonghua)

Attractive remuneration package will be offered to the right candidates. Interested parties please click "Apply Now" to submit your full resume with current and expected salary to the Human Resources Division or by post to G.P.O. Box 139, Hong Kong.

Please visit us at for more information about our Bank.

All personal data collected will be used for recruitment related purposes strictly in accordance with the Bank's personal data policies, a copy of which will be provided immediately upon request by contacting our Personal Data Compliance Officer at the above email address. Applicants who are not contacted within two months may consider their applications unsuccessful and the personal data collected will be destroyed within 12 months of receipt.


Additional Information
Years of Experience
12 years
Employment Type
Full Time, Permanent
Company details

Incorporated in November 1950, Shanghai Commercial Bank Ltd. is one of the most well known local Chinese banks in Hong Kong. At present, there are more than 40 local and overseas branches. The Bank has always been pursuing the motto of its founder, Mr. Kwang-pu Chen, to 'Serve the Community'. The Bank's slogan of 'For Personalized Service' and 'All in a Family' denotes the Bank's devotion to providing personalized services to its clients and promoting a harmonious relationship among its staff members.