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Associate Director, Brand Marketing - Insurance (APAC)ConnectedGroup Ltd
  • Others
  • Salary provided
  • Posted on 14 Oct 2019
Associate Director, Brand Marketing - Insurance (APAC)ConnectedGroup Ltd

Job Highlights

  • Fortune 500 International Company
  • Regional Marketing Exposure
  • Excellent Team Culture

Job Description

This Asia leading international insurance business is looking to grow their business in Asia, with plans in place to uplift their Brand Marketing team on both marketing budget and resources.

The company has a long presence in Asia has a network of employees globally. Report to the Brand Marketing head, the Associate Director will work close together with the team to drive the integrated brand strategy in Asia.

Job Responsibilities

Brand Strategy & Campaigns

  • Develop and localize the brand strategy for Asia within the context of the global direction
  • Work with internal leaders and business units to ensure the strategies are aligned with their business objectives
  • Manage brand assets & content to drive brand campaigns awareness in Asia
  • Create broader brand programs include sponsorship, partnership & CSR programs to differentiate the brand positioning in the market
  • Act as a source of competitor intelligence in their brand activity

Integrated Marketing Communications

  • Manage external partners and vendors to execute an integrated marketing plan
  • Monitor communications effectiveness, brand equity and ROI
  • Control budget

Centre of Expertise

  • Collaborate with corporate, overseas offices, other business units to leverage on best practice
  • Support Asia business units for brand & communications advice and assistance
  • Work together with other functional units like Strategy, Insights, Product to optimize the overall results


  • Minimum 14 years brand communications experience in consumer focused industries e.g. FMCG/F&B/Travel/Automobile
  • APAC brand marketing experience from sizeable company is a MUST
  • Strong experience in digital brand communications
  • Experienced in working within (or clientele in) matrix structure, able to work with multiple levels stakeholders
  • Excellent spoken and written command in English, fluency in Cantonese & Mandarin are highly preferred

Interested individuals can click apply now and send through updated resume in WORD format. For a more comprehensive list of current opportunities, please visit


Additional Information

Company Overview

ConnectedGroup is an executive search and recruitment firm with offices in Hong Kong and China. We work across a number of industry sectors providing cross-functional recruitment. Our specialisms are Financial Services, Legal, Manufacturing, Supply Chain/Sourcing, Industrial, Technology, Strategy & Transformation, Life Sciences, Consumer and Retail/Luxury Goods, Hospitality, Sales, Marketing & Communications, Corporate Functions/Administration (Human Resources & Talent Acquisition/Finance/Accounting/Professional Support), Property & Real Estate.

All information is used for recruitment purposes only. Although we endeavour to respond to every applicant this may not always be possible so if you receive no response within 60 days, please consider your application for this specific vacancy to be unsuccessful. We will contact you with the next vacancy that matches your profile.

Additional Company Information

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