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Associate Performance DirectorPHD Limited
Associate Performance DirectorPHD Limited
Job Highlights
  • Bachelor’s Degree preferred
  • 6-10 years relevant RTB / SEM bidding experience
  • Banking experience is preferred
Job Description

Role Description:

The Associate Performance Director is responsible for day-to-day management of Performance Campaigns which include Search Marketing, Social Advertising and Real Time Bidding (RTB) on DBM, TTD and other DSPs for a client account. Associate Performance Director will be responsible for Performance campaign planning and execution, Social PPCs and RTB campaigns. Performance campaign strategies are managed across the following capabilities: insights & analysis, optimization strategies, technical recommendations, SEM audits, keyword research, content strategies and best practice consultancy. Advanced skill set is advantage : insights and analysis for on-going optimization and daily bidding, A/B or multi-variate testing, etc.

Business Responsibilities:

  • Provide expert consultancy and execution for client projects.
  • Manage client relationships and provide timely communications to clients for strategies, optimisation and insights.
  • Responsible for effectively managing best practice by implementing strategies and performing post implementation analysis.
  • Participate in periodical meetings and offer ideas and suggestions to improve and evolve optimizations.
  • Provide support to Account Leader in preparing and researching the latest trend of programmatic, organic and paid search and aggregators development.
  • Notify Account Leader of any account issues with performance or visibility changes and help devise ways to address or mitigate said issues
  • Notify Account Leader of any account issues with KPI performance and strategies for resolution for client projects
  • Communications regarding the account as needed with suppliers and vendors.
  • Provide top-line insights for on-going reports and post-buy analysis.
  • Understand metrics and KPIs of account and continually suggest optimizations to improve visibility, traffic and conversion.
  • Account management with timely post mortem and finance report

Skills and Behaviours:

  • Effective time management skills with an ability to multitask and prioritize
  • Detail-oriented
  • Able to produce high quality work within a fast paced, dynamic environment
  • Excellent verbal and written communication skills
  • Understanding of web analytic metrics
  • Proficient in Excel and PowerPoint
  • Develops knowledge of client’s business, competition and latest industry news and trends
  • Knowledge of at least one third-party search tool and SEM / Social bidding software

Qualifications and Other Relevant Information:

  • Bachelor’s Degree preferred
  • 6 - 10 years relevant RTB / SEM bidding experience
  • Banking experience is preferred
  • Basic knowledge of using 1st party data from client
  • Prior experience in a media agency

Working Location: Cyberport (數碼港), Hong Kong

We offer a 5-day week of work, group medical & life insurance coverage, birthday leave and free shuttle bus to the right candidate. Interested parties please send your application letter and resume with current and expected salary by clicking the “Apply Now” button.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

Additional Information
Years of Experience
6 years
Employment Type
Full Time, Permanent
Dental insurance, Five-day work week, Free shuttle bus, Life insurance, Medical insurance
Company details

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.