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AVP/Senior Manager, MarketingChina CITIC Bank International Limited
AVP/Senior Manager, MarketingChina CITIC Bank International Limited

Job Highlights

  • Create & execute effective marketing campaigns
  • Manage online/offline marketing assets
  • Conduct customer satisfaction/marketing surveys

Job Description

Job Purpose

Support and execute effective marketing campaigns to generate results and ensure all campaign elements invoke bank standards with the highest quality, from execution to post evaluation. 

Key Responsibilities


  • Campaign, project management to execution
  • Articulate product and service offerings, key benefits and messages
  • Work with internal and external agencies to identify client success stories and create appropriate case studies and collateral
  • Create compelling marketing campaigns using strategies and to showcase our abilities to produce results
  • Create content for corporate marketing collateral, website/blog/social media, and other initiatives 
  • Create effective, compelling positioning, messaging, and sales tools that are understood and used
  • Stay abreast of market trends to drive topics for client webinar and whitepaper strategies

Project management

  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
  • Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
  • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

  • Understand the market trends, products and services offering and approach of key competitors
  • Conduct customer satisfaction, marketing surveys
  • Internal reporting and other duties as assigned



  • Degree in business studies, preferably in finance, marketing or equivalent
  • A minimum of 8 years marketing experience, solid campaign management experience is required, preferably in banking industry or agency background with account servicing experience for financial institutions
  • Good business acumen with sound knowledge of banking and financial products with ability to multi-task and to establish and drive high priority initiatives
  • Ability to keep abreast of changes in markets, customer needs, competitors and capabilities to identify new business opportunities and appropriate marketing strategy
  • Good communication and interpersonal skills
  • Good command of both written and spoken English and Chinese (including Putonghua)


For more details about career opportunities with the Bank, please visit our website Please apply with full resume stating current and expected salaries.

Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.

Additional Information

Career Level




Years of Experience

8 years

Employment Type

Full Time, Permanent

Company Overview

China CITIC Bank International, a wholly-owned subsidiary of China CITIC Bank (SEHK: 0998 / SSE: 601998) in Mainland China, is ideally positioned to draw the best of East and West.


A key strategic component of the parent bank’s global development, we aspire to be the “China Bank of Choice” with the best international standards by providing a comprehensive suite of financial services including corporate banking, personal banking, wealth management, treasury and global markets solutions to exceed Greater China and overseas customers’ expectation.


People are the key to our success. We recruit quality people and offer top-notch training and life-enriching career opportunities to committed and talented individuals. If you share our passion and are interested in tapping the dynamic banking industry, we invite you to apply for the following job opening(s):


Additional Company Information


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