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Brand Manager (Branding & Digital) Neo Derm (HK) Ltd
Brand Manager (Branding & Digital) Neo Derm (HK) Ltd
Job Highlights
  • 6-10 yrs exp in brand or product management
  • Strong Market and Business sense, PRC exp a plus
  • Develop digital marketing strategies
Job Description


  • Plan and lead innovative digital marketing strategies to drive business growth and achieve corporate goal in Hong Kong & south China (Pearl delta project)
  • Plan and implement marketing campaigns for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, KOL endorsement, video production, media planning, and website development (Hong Hong and south China)
  • Analyze market landscape and consumer insights to identify business opportunity in the category
  • Work closely with promotional partners, suppliers, operations, developer, advertising and media agencies on marketing initiatives
  • Adheres to the brand’s marketing, branding, programming and security guidelines
  • Accountable for A&P budget control and sales analysis


  • University graduate in Marketing, Business Administration or related disciplines
  • 6-10 years relevant experience in brand management in cosmetic/ beauty industry or FMCG
  • Strong in digital marketing with hands-on knowledge is a must
  • Proven track record in designing and implementing digital marketing programs in Hong Kong
  • At least 1 year experience managing end to end marketing campaign with China market
  • High level knowledge of Hong Kong and China marketing channels and media buying strategy including outdoor, social media, KOL, SEM/SEO and group chat.KPI driven and able to work under tight timeline
  • Alter to social listening and data analytics trend
  • Good command of both spoken and written English and Chinese (including Mandarin)
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Innovative, tenacious, self-driven and passionate
  • Able to work independently and under pressure
  • candidate with less experience could be considered as Senior Product Manager


We offer 5 days work week, medical benefit and competitive salary to the right candidate.

Interested parties, please click here to submit your application.

All personal data collected will be treated in strict confidence and be used for recruitment purpose only.


Additional Information
Years of Experience
6 years
Employment Type
Full Time, Permanent
Five-day work week, Medical insurance, Performance bonus
Company details

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centres and eight concept stores namely dermes, reenex, Evvus, elyze, Vigene and  BIODERMA in prime business locations in Hong Kong and China.

Neo Derm has always been an innovative pioneer in the industry. Riding the wave of Big Data, The Group sets up comprehensive systems and applications to explore numerous business opportunities for the sustainable company growth.

To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at