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(Senior) Brand Manager - FMCG, up to $60k x 13Randstad Hong Kong Limited
  • Others
  • HK$30,000 - 55,000 /month (negotiable)
  • Posted on 21 Oct 2019
(Senior) Brand Manager - FMCG, up to $60k x 13Randstad Hong Kong Limited

Job Highlights

  • Solid FMCG Brand Management Experience
  • Team Management Experience is a Plus
  • 13-month Guaranteed + Bonus

Job Description

(Senior) Brand Manager - FMCG MNC

about our client

Our client is a well-know FMCG MNC. Currently, they are looking for a (Senior) Brand Manager to look after their star portfolios.

about the job

Brand Stewardship

  • Deeply understand consumer needs and be able to translate this into actionable innovation and communication insights.
  • Ensure the consistency of all new campaigns with the brand guidelines: both at the time of development and execution in market.
  • Monitor and analyze competitor activities to recommend actions.
  • Brand Operations: Prepare content and lead project team meetings, budget tracking, and be the key contact point for local partners.

Innovation Development

  • Support concept development and lead validation in key markets.
  • Collaborate in product development in consultation with R&D teams.
  • Lead business case development to ensure financially sound innovations.
Packaging and Claims Development
  • Lead the Packaging and Claims development for global innovations with the cross functional team.
  • Steer local packaging adaptations to ensure consistency with the global master.
  • Lead the qualitative and quantitative validation of packaging work.

Communication and Activation Development

  • Support campaign idea development & validation across multiple countries.
  • Support message strategy and consumer journey development to build multifunctional toolkit development.
  • Support development, validation and production of marketing assets (e.g. TVC/Film; Key Visuals; Consumer; Digital)
  • Support alignment of cross functional toolkit to overall message strategy.

  • Solid Brand Marketing & Management experience in FMCG / Consumer market
  • Solid understanding of marketing strategy and tactics
  • Outstanding organizational skills to ensure tight deadlines are met both internally and externally
  • Prior P&L and budget ownership and understanding of accounting principles
  • Resilience in dealing with ambiguity and change

Click "Apply Now" to capture this opportunity!

Additional Information

Career Level
Years of Experience
Employment Type
Full Time, Permanent

Company Overview

Randstad is a global leader in the HR services industry, with Asia-Pacific operations in Singapore, Malaysia, Hong Kong, China, Australia and New Zealand. Our Hong Kong operations has been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, business support, construction & property, engineering, human resources, technologies, sales, marketing & communications and supply chain & procurement.

Human connection is at the heart of our business. Our personal approach, supported by state-of-the-art technology, is what sets us apart in the world of work. We express this with a new brand promise: Human Forward.

Additional Company Information

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