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Brand Manager | FMCG - Nutrition, $40KRandstad Hong Kong Limited
  • Not Specified
  • HK$30,000 - 45,000 /month (negotiable)
  • Posted on 12 Nov 2019
Brand Manager | FMCG - Nutrition, $40KRandstad Hong Kong Limited

Job Highlights

  • Experience in Nutrition Brand Management
  • ATL + BTL Marketing Planning
  • Promising Career Development

Job Description

about the company

Our client is a well-known MNC in the consumer product industry. Currently, they are looking for a Brand Manager to join them. Ideally you should be equipped with Brand Management experience particularly in Nutrition Products.
about the job
  • Manage product line independently with P&L ownership
  • Develop ATL and BTL campaigns with long-term communication roadmap leveraging on strong consumer insight, ensure relevance to markets and see through to local implementation
  • Oversee and manage a 360° touch-points strategy (BTL, ATL, in-store, events, digital) with relevance to targeted consumers and communities
  • Responsible for Public Relations Management / Key Opinion Leaders Identification and Management
  • Partner local consumer healthcare teams to develop tactical plans and success matrix, which includes brand positioning, value proposition, image building, shopper marketing, distribution channel mix, pricing and consumer promotions
  • Lead project timeline management for regional activities on Innovation, new products development and digital strategy in collaboration with agencies
  • Collaborate with a cross-functional team to ensure timely launches/commercialization
  • Monitor the competitive landscape and develop in-depth market analysis and forecasts
skills & experiences required
  • Minimum 5 years of product or brand marketing experience in consumer healthcare or medical nutrition
  • Experience in product management, excellent analytical skills and business acumen
  • Well verse with BTL (Public Relations, KOL) marketing initiatives
  • Excellent interpersonal and communication skills with good writing ability and presentation skills (multi lingual is preferred

Click "Apply Now" to capture this opportunity!

Additional Information

Career Level
Years of Experience
Employment Type
Full Time, Permanent

Company Overview

Randstad is a global leader in the HR services industry, with Asia-Pacific operations in Singapore, Malaysia, Hong Kong, China, Australia and New Zealand. Our Hong Kong operations has been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, business support, construction & property, engineering, human resources, technologies, sales, marketing & communications and supply chain & procurement.

Human connection is at the heart of our business. Our personal approach, supported by state-of-the-art technology, is what sets us apart in the world of work. We express this with a new brand promise: Human Forward.

Additional Company Information

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