SEEK Asia Style Guide

Brand Manager, Global Marketing (Cross-border eCommerce)Health and Happiness (H&H) Hong Kong Limited
Brand Manager, Global Marketing (Cross-border eCommerce)Health and Happiness (H&H) Hong Kong Limited
Job Highlights
  • Global Brand Management for international brands
  • Consumer goods marketing experience from MNC
  • Familiar with China & HK social media environment
Job Description

H&H Group strives to become a global leader in advance baby and adult nutrition care, with our portfolio of premium brands including Swisse Wellness, Biostime, Dodie, Aurelia, Healthy Times and Good Gout.  Our family of products include premium probiotic supplements for children, infant formulas and dried baby food products, baby care products, and other nutrition and care products for adults.

We have established market positions in more than 12 countries in Asia-Pacific, Europe, North America and Oceania with more than 2,800 employees working across the globe.  The future of H&H is very exciting as we continue to expand our premium, proven and aspirational brands to new markets and consumers in all life stages. 


  • Develop innovative brand campaign(ATL + BTL) in line with business objectives and global strategies
  • Lead cross-border eCommerce (CBEC) marketing campaign from planning to execution (material adaption, campaign ideation, media buy, KOL, event etc.)
  • Act as a business owner to develop shopper based sales driven go-to-market campaigns
  • Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications
  • Develop by channel go to market maximization plans for new product innovation
  • Lead consumer understanding and market landscape understanding research
  • Manage varies agencies on a day-to-day basis
  • Work closely with CBEC sales team and HK sales team on the planning and execution activities
  • Plan and manage marketing spending budget



  • University Graduate
  • At least 5 years MNC consumer marketing experience, and 2+ years ecommerce marketing related experience, China cross border ecommerce experience is a plus
  • Familiar with China and Hong Kong social media environment and consumer insights
  • Strategic thinking and analytic skills to understand business and develop plans
  • Ability to learn and adapt quickly and enjoy a fast paced environment
  • Effectively manage internal and external stakeholder expectations
  • Passionate about a healthy, happy lifestyle
  • Strong business sense and trade understanding
  • Excellent communication and presentation skills
  • Fluent in spoken & written English & Mandarin/Cantonese  
  • Frequent traveler within China & Hong Kong to meet with EC platform and facilitate consumer campaigns


Job Offer:

  • Dynamic & multicultural environment with teamwork culture
  • Co-working spaces with coffee, fresh fruits & snacks
  • 5 Days Work
  • Onsite Yoga Classes
  • Product allowance


We offer competitive salary package and career development opportunity to the successful candidate.  Interested parties please apply with full resume by stating the latest salary, expected salary and available date.

To learn more about H&H Group, please visit our website at

All personal data collected is for recruitment purposes only.

Additional Information
Years of Experience
5 years
Employment Type
Contract, Full Time, Permanent
Dental insurance, Double pay, Five-day work week, Flexible working hours, Life insurance, Medical insurance, Performance bonus
Company details

About Us: The H&H Group is leading a journey of wellness. We chose this name – Health & Happiness – because we have a fundamental belief that the way we live our lives, and the choices we make, directly impact the joy we experience.

H&H group brings the four international brands together to take on the journey of making people happier and healthier:

  • Biostime -- The global leader in premium infant nutrition and care industry
  • Swisse Wellness -- Australia's leading natural health brand and supplements
  • Healthy Times -- Baby's favorite organic food since 1980's in the U.S
  • Dodie -- French institution since 1957 in baby bottles and accessories

H&H Group (previous name: Biostime Group) was founded in 1999 and listed on the main board of the Hong Kong Stock Exchange (stock code: 01112).  H&H Group strives to become a global leader in advance baby nutrition and care, and premium quality vitamins and supplements, which are the two core business of the group.


Brand Philosophy: At H&H we have a passion for human wellbeing. 

Our mission to make people healthier and happier unites us. We believe the secret to a happy life lies in the connection with wellness. We aspire to bring the relationship between health and happiness closer together. 

Just as we nurture our families and friends we believe in caring for our whole being. We can create positive social impacts by sharing our principles of mindfulness, nutrition and movement. We advocate healthier lifestyles so people can live better and do more.  We recognize our origins and remain true to our heritage while shaping the future for generational wellness. 

We are passionate and we care. Our culture is the single most important part of our business and without this we cannot be successful in our mission. We inspire each other and share knowledge and ideas. We help each other to flourish, and remind ourselves that life is precious and should be celebrated every day. As one team, we stand for ‘possibility’.   Our vision is focused on premium nutrition and lifetime wellness. Where nature meets science, we inspire wellness.