SEEK Asia Style Guide

Brand Marketing HeadNeo Derm (HK) Ltd
Brand Marketing HeadNeo Derm (HK) Ltd

Job Highlights

  • 10+ yrs core Brand management in cosmetic/ beauty
  • Driving effective brand strategy
  • Alter to social listening and data analytics trend

Job Description

This is a key strategic NEW hire for the business, the role would entail all things acquisition, retention and engagement marketing with the aim to build brand awareness and boost brand value. As a Brand Marketing Head, your responsibilities will include:

 

  • Leading the brand and consumer insight strategy,  setting of brand vision and value proposition for short as well as long term
  • Work closely with cross departments to create a best-in-class integrated customer journey from lead to new customer to ongoing engagement, review campaign roadmaps and prioritization of implementations based
  • Lead the execution of key digital strategies including digital media, eDM, SEO, SEM, programmatic, digital content and analyses metrics to deliver insightful reports that demonstrate traffic growth impact
  • Establish marketing program measurement methodology, set goals, and work with Business Insights / Analytics team to analyze results in terms of ROI and other success criteria

  

To qualify, individuals must possess:

  • Degree and have 10+ years of core Brand management in cosmetic/ beauty industry or FMCG
  • Proven track record in driving effective brand strategy with a hands-on approach
  • Solid experience in partnering with cross departments in a fast-paced environment
  • Excellent communication skills with a strong entrepreneurial and result-oriented mindset
  • Alter to social listening and data analytics trend 
  • Strong analytical, business acumen and interpersonal skills
  • Outstanding leadership, presentation and people skills with a solution-oriented mindset
  • Fluency in both English and Cantonese is a MUST

 

 Benefits

  • Five-day work week
  • Discretionary year-end bonus
  • Medical insurance
  • Dental insurance
  • Staff purchase discount
  • Free shuttle bus
  • Excellent career development

 

We offer competitive remuneration package and comprehensive fringe benefits including medical, dental and life insurance, staff discount, and different types of allowances to the right candidates. Interested parties, please submit your application by clicking Apply Now. For details, please visit our website: http://career.neoderm.com.hk/


Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.

 

 

Our Vision and Mission

 

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. With its extraordinary mission in mind to unleash one’s potential and beautify lives, Neo Derm is dedicated to delivering world class excellence through serving customers from the heart and relentless pursuit of superior products and quality services.

 

 
As the first beauty group in Hong Kong to receive the prestigious Gold Award at the HKMA Quality Award, Neo Derm strives for ongoing enhancement in quality management and service standards. The Group persists in nurturing its people for them to flourish in their true talents and inspiring them to uphold the Group’s core values to ensure that Neo Derm’s services can keep up to the best international standards.

 

 

Our Development

 

As an innovative pioneer in the industry riding the waves of Big Data, Neo Derm has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.
 
In view of the trend towards Online-to-Offline business, our IT department, a strategic technology enabler with over 70 staff, has established extensive and digitized operation management system and Omni-Channel model (i.e. Business Intelligence Dashboard, Operation Management System and Campaign Monitoring System) to support the ever-changing needs of business transformation across the Group. 

 

Additional Information

Career Level
Top
Qualification
Degree
Years of Experience
10 years
Employment Type
Full Time, Permanent

Company Overview

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centres and 8 concept stores in prime business locations across Hong Kong and China.
 
Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopt flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.
 
To cope with our rapid expansion, we are seeking high caliber professional to join us. For more information, please visit our recruitment site at http://career.neoderm.com.hk/ .

Additional Company Information

Benefits & Others
Five-day work week, Medical insurance, Performance bonus