A well-known regional bank is looking for a Senior Business Analyst to support their Digital & Innovation team for different Digital & Online platforms / products implementation & enhancement projects. You will be particiapted in projects related to investment / insurance online platforms.
* Work closely with stakeholders across investment product teams to drive digital wealth product sales and revenue
* Gather requirements from business users and write business users stories
* Assist Manager in system enhancement with IT support, prepare business requirement and ensure full compliance and legality of the service Identify product gap by conducting marketing research and gap analysis
* Deep dive into data, identify business opportunities and target segment
* Review end-to-end customer digital journey from acquisition, activation to retention
* Based on product knowledge, propose enhancement on interface and backend system for the purpose of driving sales and improve customer experience
* Initiate digital marketing campaigns, adopt A/B testing methodology to test different target groups and evaluate campaign result
* Degree holder in IT, Business, Marketing or e-Commerce with 2 years' working experience, preferably in banking / financial institutions / marketing
* Able to work independently, under pressure and must be a fast learner
* Excellent communication skills in both English and Chinese
* Digital Marketing, IT system enhancement knowledge
* Expert in Microsoft excel & data / number analytic is a plus
If you would like to apply for this role or find out more, please apply online or contact Louis Hui at Robert Walters on +852 2161 9439 or [email protected] quoting the Job Reference OSS/781280.