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Corporate Marketing ManagerBank of China (Hong Kong) Limited
Corporate Marketing ManagerBank of China (Hong Kong) Limited

Job Highlights

  • Lead creative strategies
  • Provide industry and market analyses
  • Medical and life insurance

Job Description

Job No.: 492320
Employment Type: Full time
Departments: Chief Executive's Office
Job Functions: Public Relations / Corporate Communications


  • Responsible for planning, implementation and evaluation of the Group's brand and marketing strategies to enhance overall brand image and to achieve business objectives
  • Lead creative strategies to enhance brand positioning, define brand messages and personality, and explore possible channels to enhance business / brand development
  • Provide industry and market analyses as part of on-going brand management
  • Support and advise business units on their marketing campaigns in areas including but not limited to graphic designing, producing marketing collaterals and gift items, planning media placement, assessing the campaign results and conducting market analyses
  • Work closely with third-party service providers in advertising, promotions and events management to ensure smooth execution of marketing campaigns
  • Degree or above with major in Branding Management, Marketing Communications, Public Relations or advertising
  • 3-5 years' experience in brand management, marketing communications, advertising, public relations and / or event management, including 5 years' managerial experience in financial sectors or Bank
  • Experience in graphic design is preferred
  • Experience in graphic design / photo editing and development of digital marketing campaigns in websites, social media etc. will be an advantage
  • Creative and resourceful to identify branding and marketing trends
  • Strong communication, inter-personal and problem-solving skills
  • Well-versed in spoken and written English and Chinese, fluency in Mandarin is an advantage
  • Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application by clicking Apply Now. For details, please visit our website

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.

Additional Information

Company Overview

Join Bank of China (Hong Kong)
Be a dynamic member of our team

  • We commit to excellence and professionalism
  • We value people

We offer challenging and rewarding careers that will further your personal development


Additional Company Information

Benefits & Others
Life insurance, Medical insurance